Job Description

• The Marketing Manager is responsible for achieving revenue growth by driving sales performance, maintaining competitiveness, and promoting innovation.
• This role focuses on maximizing the potential of the sales and marketing teams, developing strategic plans, and presenting performance insights to senior management.

Key Responsibilities

• Achieve growth and meet sales targets through effective management and motivation of the sales team.
• Develop and implement a strategic marketing and business plan to expand the company’s customer base and strengthen market presence.
• Oversee recruitment, goal setting, training, and performance evaluation of the sales and marketing teams.
• Build and maintain long-term, value-driven relationships with customers by understanding and meeting their needs.
• Present detailed sales, revenue, and expense reports along with accurate forecasts to management.
• Identify new market trends, customer needs, and competitive developments to inform business strategy.
• Generate new business opportunities through networking, referrals, social media, and cold calling.
• Schedule and conduct meetings with potential clients to understand their objectives and tailor solutions accordingly.
• Explore and maximize barter and partnership opportunities to minimize company costs.

Key Performance Indicators (KPIs)

• Achievement of overall revenue and sales targets as defined by management.
• Effective management of agency accounts within agreed contractual terms.
• Acquisition of at least one new registered agency per quarter.
• Onboarding of a minimum of 15 new direct clients per quarter.
• Drive at least 20% of client commercials across regular advertising slots.
• Submission of timely weekly reports and presentations.
• Secure at least 30% of sourced commercials on assigned stations.
• Maintain zero tolerance for conflicts or unethical practices within the team.
• Ensure 100% compliance with all regulatory and commercial requirements.
• Achieve a minimum of five sponsorship activations per quarter.
• Consistently meet monthly sales targets as communicated by the Head of Marketing.