Location: Northern Nigeria / Southern Nigeria (Multiple States as assigned per region)

Reports To: Head of Sales / General Manager – Nigeria

Industry: Heavy Equipment (Construction, Mining, Agriculture)

Salary Range: ₦1,000,000 – ₦1,500,000  

Job Summary: 

To lead and manage the sales operations for heavy equipment and machinery, driving  revenue growth through strategic business development, client relationship  management, and coordination with technical, after-sales, and service teams. The Sales  Manager will identify and pursue new market opportunities across mining, construction,  and industrial sectors, ensuring the achievement of sales targets and customer  satisfaction. 

Key Responsibilities: 

Business Development & Sales Execution 

• Develop and execute strategic sales plans to achieve company sales targets for heavy  equipment and machinery (e.g., bulldozers, tractors, loaders, excavators, crushers,  etc.). 
• Identify, pursue, and close new business opportunities with clients in the mining,  construction, quarrying, and industrial sectors. 
• Lead proposal development, contract negotiations, and presentations to prospective  clients. 
• Manage the entire sales cycle from lead generation to deal closure and after-sales  follow-up. 

Market & Customer Management 

• Build and maintain long-term relationships with key customers, EPC firms, project  developers, and government agencies. 
• Conduct regular market research to identify new trends, opportunities, and  competitive activities. 
• Maintain a customer database (CRM) and ensure regular client engagement. Develop marketing strategies, including trade fairs, demos, and product launches. 

Team & Stakeholder Coordination 

• Work closely with management, sales and after-sales teams to align sales objectives  with equipment availability, specifications, and delivery timelines. 
• Support the service and parts departments in ensuring customer satisfaction post-sale. Supervise and mentor sales representatives and technicians.

Reporting & Performance Management 

• Prepare periodic sales forecasts, reports, and market intelligence updates for  management. 
• Track and report on key performance indicators (KPIs) such as sales volume, margins,  and market share. 
• Recommend pricing strategies and promotional campaigns to improve market  penetration. 

Qualifications: 

• Bachelor’s degree in engineering, sales, or related discipline. An MBA is a plus.
• 10+ years’ experience of proven sale and maintenance of heavy equipment, machinery, or industrial products sector. 
• Demonstrated success in B2B sales and project-based selling. 
• Existing network with EPC companies, contractors, and industrial clients  preferred. 
• Strong understanding of construction, mining or agricultural heavy machinery and working knowledge of equipment types (e.g., bulldozers, tractors, loaders,  excavators, crushers, etc.) 
• Comfortable working in a target-driven role. 
• High commercial acumen and ability to close complex deals. 
• Strong research and networking abilities. 
• Required to maintain the profitability of their departments while controlling  expenses and maintaining customer satisfaction 
• Ability to work independently with minimal supervision and deliver results. Strong interpersonal, written, and verbal communication skills. 
• Proficient in CRM tools and MS Office suite (especially Excel and Word). Leadership and team management ability. 
• Must have a valid driver’s license and willingness to travel extensively within  states in the Nigerian region assigned.