Job Summary

• The company is seeking to hire a resourceful Sales & Distribution Lead whose responsibilities are to coordinate day-to-day commercial and distribution workflows, optimise sales processes, and drive execution excellence across all channels.
• This role is critical to ensuring seamless collaboration across teams, maintaining operational readiness in the field, and supporting the organisation’s nationwide growth.

Key Responsibilities

• Develop and execute sales strategies to meet revenue targets across B2B and B2C segments.
• Identify and onboard distributors, wholesale partners, and retail outlets to expand product reach.
• Recruit, train, and lead a high-performing sales team with KPIs tied to territory, volume, and value.
• Design and manage route-to-market plans and territory coverage models.
• Build relationships with key wholesale and retail clients and ensure service excellence.
• Track sales performance, generate dashboards, and provide insights to improve conversion and retention.
• Coordinate warehouse-to-customer product movement, ensuring timely delivery and order fulfilment.
• Collaborate with marketing to execute in-store activations, promotions, and product visibility initiatives.
• Ensure pricing, payment terms, and distribution practices are aligned with internal policies and regulatory standards.
• Achievement of monthly and quarterly sales targets across all regions and channels.
• Effective expansion of distributor and retail networks in new and existing markets.
• Product availability and visibility in key wholesale and retail outlets.
• Reduction in stockouts and delivery turnaround times.
• Sales team productivity and retention.
• Accurate sales forecasting and territory penetration.
• Strong customer and partner satisfaction ratings.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, or related field.
• Minimum of 5 years of experience in FMCG sales and distribution with a track record of managing both wholesale and retail channels.
• Strong leadership, negotiation, and communication skills.
• Deep knowledge of Nigeria’s FMCG distribution landscape.
• Proficiency in CRM/sales tracking tools and MS Office.
• Ability to work in fast-paced, target-driven environments.
• A systems thinker with a hands-on attitude.
• Self-driven and accountable.
• Organized, efficient, and curious.
• Able to communicate clearly and act decisively.