The Opportunity:

• Regional Sales Manager – Value Solutions at ApplyBoard plays a pivotal role in driving revenue growth within their designated market. This position requires a dynamic leader who can effectively leverage B2B networks to promote and sell all VAS offerings, including Test Vouchers, GIC, Loans, Forex, and more. The ideal candidate will possess a product-led mindset, embrace technology-first approaches, and develop innovative go-to-market strategies that align with ApplyBoard’s mission.

What you’ll be doing every day:

Revenue Generation:

• Meet and exceed assigned revenue targets for the region by identifying and securing new business opportunities within the B2B network.
• Foster relationships with potential and existing customers to drive sales and enhance retention.

Go-to-Market Strategy Development:

• Design and implement effective go-to-market strategies tailored to the specific needs and dynamics of the region.
• Collaborate with internal stakeholders to align promotional activities, product focus, pricing strategies, and sales objectives with ApplyBoard’s overall business goals.

Customer Engagement:

• Activate new customers for product adoption and revenue generation
• Engage proactively with customers, ensuring a high level of satisfaction and responsiveness to their needs.
• Achieve and exceed customer engagement scores through exceptional service and relationship management.

Product Adoption and Cross-Selling:

• Work closely with the product team to enhance product offerings, gather customer feedback, and improve product adoption within the region.
• Develop and execute strategies for cross-selling to existing customers, maximizing revenue potential.

Collaboration and Technology Adoption:

• Utilize technology platforms and CRM systems to streamline processes, track sales performance, and enhance customer interactions.
• Foster collaboration between the sales team, marketing department, and core business sales teams to ensure integrated efforts in reaching target markets.

Performance Analysis:

• Monitor and analyze sales metrics to assess performance, identify trends, and adapt strategies as necessary.
• Prepare regular reports for senior management on sales achievements, market conditions, and competitive landscape.

What you bring to the table:

• Bachelor’s degree in Business, Marketing, or a related field;
• Proven track record of meeting or exceeding sales targets in a B2B environment, ideally within the education or technology sectors.
• Minimum of [3+] years of experience in sales management, with demonstrated expertise in regional or territory sales strategy.
• Strong understanding of value-added services, with the ability to communicate their benefits effectively.
• Exceptional interpersonal and communication skills, with a focus on building long-term customer relationships.
• Proficient in technology adoption and CRM tools; experience with data analysis techniques to enhance decision-making.
• Ability to work collaboratively in a cross-functional team environment and drive initiatives that promote sales growth and customer satisfaction.