Job Description

• Product Positioning & Messaging: Develop clear, differentiated messaging that communicates the value of business technology solutions to target segments.
• Go-to-Market Strategy: Plan and execute product launches, including internal enablement, external communications, and campaign rollouts.
• Market Research & Competitive Analysis: Conduct market intelligence to understand customer needs, industry trends, and competitor positioning.
• Sales Enablement: Create sales tools, presentations, and training materials to support the sales team in closing deals.
• Content Development: Collaborate with content teams to produce blogs, whitepapers, case studies, and product collateral.
• Customer Advocacy: Identify and promote customer success stories to build credibility and drive adoption.
• Performance Tracking: Monitor campaign effectiveness, product adoption, and customer feedback to refine marketing strategies

Educational Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• A Master’s degree or MBA is an added advantage, especially with a focus on technology or strategic marketing.
• At least 3 years of experience in product marketing, preferably in B2B technology or SaaS environments.
• Proven track record of successful product launches and demand generation campaigns.
• Experience working with cross-functional teams in a fast-paced, agile environment.

Requirements

• Deep understanding of B2B marketing principles and buyer personas.
• Familiarity with business technology landscapes (e.g., ERP, CRM, cloud platforms).
• Strong grasp of analytics tools and marketing automation platforms.
• Strategic thinking and market analysis.
• Exceptional written and verbal communication.
• Project management and multitasking.
• Data-driven decision-making and ROI analysis.
• Stakeholder engagement and influence.
• Customer-centric mindset.
• Proactive and results-oriented.
• Collaborative and team-focused.
• Adaptable to change and ambiguity.
• Creative problem-solving.