What You’ll Do

• This role blends strategy with hands-on execution. You’ll work hands-on in CRM and engagement platforms daily to build automated customer journeys yourself – from on boarding sequences to retention campaigns to churn prevention. You’ll partner closely with Product, Data, and Telesales teams to run structured experiments, analyse funnel performance, and translate learnings into repeatable playbooks.
• Your mission: make every campaign smarter, faster, and more profitable than the last.

Your Core Responsibilities

• Build and execute lifecycle campaigns: Design and deploy end-to-end automated customer journeys (on boarding, activation, retention, churn prevention) in platforms like CleverTap/Braze – you’ll be hands-on building triggered campaigns and segmentation workflows
• Design and run growth experiments: Identify friction points in the customer journey and run structured A/B tests on incentives, messaging, timing, and audience segments to improve acquisition, activation, and retention. Test learn optimise scale
• Own multi-channel campaign strategy and performance: Develop and execute cross-channel campaign plans (WhatsApp, SMS, push notifications, in-app messaging, telesales, Direct Sales Agents) aligned with growth goals. Track and analyse funnel performance to spot new opportunities
• Translate data into strategy: Use tools like GA4, Mixpanel, Amplitude, or Looker to identify drop-off points in customer journeys, segment users, and recommend next actions that maximise ROI and customer lifetime value. Report clearly on activation rates, conversion, churn, and LTV
• Collaborate cross-functionally: Partner with Product, Telesales, and Operations to align campaign messaging, offers, and timing – ensuring experiments connect with real customer behaviour. Influence product roadmap with customer insights from campaigns
• Document and scale what works: Turn successful experiments into repeatable frameworks, playbooks, and dashboards other teams can apply
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• Product Growth Tech Stack :
• CRM/Lifecycle Tools: CleverTap, Braze
• Analytics: GA4, Mixpanel, Amplitude, Looker
• Channels: WhatsApp, SMS, push notifications, in-app messaging, telesales, and integrated Direct Sales Agent networks
• Data: Proprietary customer insights spanning millions of transactions across 5 African markets

What You Need

• You’re a hands-on growth operator who builds campaigns yourself. You love opening CRM tools daily to design journeys, run tests, and optimise funnels.
• Required Experience:
• 5+ years in lifecycle marketing, CRM, or product-led growth roles – ideally at a fintech, mobile money provider, subscription company, or PAYG business
• Hands-on CRM/lifecycle execution: You’ve built and run end-to-end automated customer journeys in platforms like Braze, CleverTap, Customer.io, HubSpot, or Iterable – you own the execution, not just the strategy
• Multi-channel campaign expertise: Deep experience with SMS, WhatsApp, push notifications, and in-app messaging. You’ve integrated digital campaigns with field sales teams or call centres
• Structured experimentation mindset: You run A/B tests with clear methodology, use data to iterate, and turn successful experiments into repeatable playbooks
• Funnel analysis and optimisation: Comfortable using GA4, Mixpanel, Amplitude, or Looker to identify drop-offs, analyse cohorts, and act on insights
• Cross-functional collaboration: You’ve worked directly with Product, Data/Analytics, Operations, and Sales teams to align campaigns with customer behaviour and influence road map decisions