Job Responsibilities

• Segment target markets (end-consumers, B2B, distributors, retailers) to tailor positioning and messaging.
• Develop marketing plans and sales strategies aligned with FOWM’s goals: new product launch, import substitution, shelf‑life extension claims, etc.
• Conduct market research to understand consumer behavior, trends in nutrition, food & biotech sectors; identify opportunities and threats.
• Develop or support packaging, labeling, and promotional materials to reflect FOWM’s brand, quality, and market promise.
• Build and maintain relationships with distributors, retailers, wholesalers, and other trade partners relevant to FOWM’s product lines (food products, bio-ingredients, lab/media etc.).
• Implement trade promotions, deals, in‑store activations or retailer engagements to accelerate product uptake.
• Plan and execute marketing campaigns (digital, field, trade shows) to increase awareness and demand.
• Manage customer feedback loops: gather insights from customers / retailers / end‑users; feed back to R&D, production, quality, and operations to improve products or positioning.
• Ensure excellent customer service; help resolve issues regarding product quality, delivery etc.

Job Requirements

• Bachelor’s Degree or Higher National Diploma (HND) in Marketing, Business Administration, Sales, or a closely related field.
• Minimum of 5 years of sales and marketing experience in the FMCG sector, especially with food products.
• Deep knowledge of consumer behavior, product positioning, and market penetration strategies.
• Experience with distribution networks, trade promotions, and retail engagement in the food / FMCG market.
• Strong communication, presentation, negotiation, and influencing skills.
• Ability to work cross‑functionally (with production, R&D, quality, supply chain) to ensure product, promotion, and delivery alignment.
• Analytical skills: comfortable with sales / marketing metrics, working with data to track performance.
• Creative, proactive, results‑oriented, with ability to adapt in a dynamic environment.