About the Role

• Our client is a fast-growing online beauty and hair brand focused on premium products, strong storytelling, and community-driven growth.
• They are building a brand that feels luxe, relatable, and culturally relevant, and they are seeking a Marketing & Personal Branding Associate to help drive visibility, engagement, and conversions across digital platforms.
• This role is ideal for someone highly creative, research-driven, and proactive, with a deep understanding of social media, content, and personal branding within the beauty and hair industry.
• The successful candidate will play a key role in shaping how the brand shows up online — from content ideas and campaigns to influencer collaborations and performance tracking.

Responsibilities and Duties

• Develop creative marketing ideas, campaigns, and content concepts that align with the brand’s identity
• Research trends, competitors, and audience preferences to inform strategy
• Create and manage content across platforms such as Instagram, TikTok, Pinterest, and Meta
• Write compelling captions, copy, and storytelling content that connects and converts
• Plan, execute, and manage multiple marketing campaigns simultaneously
• Track performance metrics, analyse results, and optimise campaigns based on data
• Build and manage relationships with influencers and affiliates
• Coordinate influencer collaborations and brand partnerships
• Contribute to visual direction and ensure content looks premium, cohesive, and on-brand
• Experiment with new ideas, formats, and strategies, and iterate quickly based on results
• Support the overall personal branding and digital presence of the brand.

Requirements

• Interested candidates should possess an OND / HND / Bachelor’s Degree
• Previous experience in digital marketing, content creation, or personal branding (preferred)
• Ability to work independently in a fully remote environment
• Strong communication skills (written and verbal)
• Comfort managing multiple campaigns and priorities
• Willingness to experiment, test, and learn continuously.

Must-Have Skills & Qualities:

• Strong creativity and ability to think outside the box
• Proven research skills (trends, competitors, audience behaviour)
• Excellent storytelling and copywriting ability
• Deep understanding of social media platforms (Instagram, TikTok, Pinterest, Meta Ads)
• Strong organisational and time-management skills
• Data awareness — ability to read insights and make informed decisions
• Visual sense and eye for design consistency
• Proactive mindset with the ability to take initiative
• Flexibility and adaptability in fast-changing environments
• Genuine interest in beauty, hair, and lifestyle brands.