About the Role

• We are seeking an experienced and innovative Marketing Executive to leadour marketing initiatives within the fintech and cryptocurrency space.
• The ideal candidate will bring deep knowledge of the fintech ecosystem, strong expertise in crypto markets, and a proven track record of developing and executing impactful marketing strategies that drive growth, engagement, and brand visibility.

Key Responsibilities

• Develop and implement comprehensive marketing strategies tailored to the fintech and crypto industry.
• Drive customer acquisition campaigns across digital platforms, partnerships, and offline events.
• Monitor industry trends, competitor activity, and market developments to guide strategic decisions.
• Create engaging content and oversee campaigns to build brand awareness and credibility.
• Manage social media presence and optimize digital marketing efforts for maximum ROI.
• Collaborate with product, sales, and operations teams to align marketing initiatives with business goals.
• Prepare and present marketing performance reports and recommendations to management.
• Organize and manage promotional events, webinars, and community engagement activities.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5 years proven experience in marketing, with at least 3 years in fintech or cryptocurrency.
• Strong knowledge of cryptocurrency markets, blockchain technology, and fintech products.
• Demonstrated success in developing and executing high-impact marketing strategies.
• Excellent communication, negotiation, and presentation skills.
• Proficiency in digital marketing tools, analytics platforms, and CRM systems.
• Creative, analytical, and results-driven with the ability to thrive in a fast-paced environment.