Description

• Engaging and relevant digital content across various platforms, like blog posts, social media updates, videos, and infographics, to attract and inform potential customers, while aligning with the brand\’s marketing objectives, often incorporating SEO practices to maximize reach and visibility online.

Responsibilities

• Content ideation and planning: Brainstorming and developing content strategies aligned with marketing goals, identifying target audience interests, and creating content calendars.
• Writing and editing content: Crafting compelling blog posts, articles, social media captions, website copy, email newsletters, and other digital content, ensuring proper grammar and style.
• Visual content creation: Producing or managing the creation of graphics, infographics, videos, and other visual content to enhance engagement.
• SEO optimization: Incorporating relevant keywords and optimizing content for search engine ranking to increase organic traffic.
• Social media management: Posting and scheduling content across various social media platforms, engaging with followers, and monitoring analytics.
• Content promotion and distribution: Utilizing various channels like email marketing, social media campaigns, influencer partnerships to reach the target audience.
• Analytics and reporting: Tracking key metrics like website traffic, social media engagement, and lead generation to measure content performance and identify areas for improvement.
• Collaboration with marketing teams: Working closely with marketing teams to align content strategy with overall marketing campaigns and objectives.
• Staying updated on trends: Keeping abreast of the latest digital marketing trends, emerging platforms, and best practices for content creation.

Qualification

• BSc Marketing and Computer Science

Skills required :

• Excellent writing and editing skills
• Understanding of SEO principles
• Visual design and multimedia skills
• Social media marketing expertise
• Strong communication and collaboration skills
• Analytical skills to interpret data and measure performance
• Knowledge of content management systems (CMS)