Position Overview 

• The Marketing Coordinator acts as the campaign project manager for assigned locations.
• They are responsible for ensuring that a marketing campaign is live every week per location, with the right mix of  strategy, creative, and influencer amplification.
• This role requires sharp organization, creative insight, and cross-functional coordination to ensure campaigns are delivered on time, executed with quality, and tracked for performance. 

Key Responsibilities 

Campaign Project Management 

• Ensure weekly campaign deployment for every assigned location 
• Build and maintain campaign calendars, briefs, asset trackers, and timelines 
• Coordinate internal teams (content, design, social, media buying) and external vendors 
• Assign campaign tier levels based on complexity and goals

*Campaign Tier Framework*:

• *Tier 1*: Basic Campaign: 
• 1-2 static assets, 1 channel (e.g., IG or Twitter), standard promo.
• *Tier 2*: Enhanced Campaign: 
• Static + video content, multiple platforms, simple influencer inclusion.
• *Tier 3*: Strategic Campaign: 
• Influencers + multi-format creative, localized storytelling, integrated with sales or product push.
• *Influencer Management.* Identify, vet, and brief influencers who align with campaign objectives 
• Coordinate content timelines and approvals 
• Ensure influencer posts go live as scheduled 
• Track performance of influencer content (reach, engagement, UGC, sales impact) 

Campaign Monitoring & Reporting

• Submit weekly campaign recaps per location with key metrics (reach, engagement, conversion, 
• influencer performance) 
• Flag missed or underperforming campaigns with proposed improvements 
• Track UTM links, codes, and asset performance 

Ideation & Local Adaptation

• Propose fresh campaign ideas inspired by location trends, events, or consumer behavior 
• Adapt national or brand-wide assets for local use (language, culture, offers) 

Stakeholder Collaboration

• Communicate with location owners or managers for alignment, feedback, and approvals 
• Share recap reports and collect feedback on-ground impact