• We are seeking a strategic and proactive Lead Generation Specialist to help expand our reach across international markets by identifying and engaging qualified B2B leads for our tech talent placement services. As part of the Business Development team within the Sales & Growth (TaaS) chapter, you will play a critical role in driving interest from global companies looking to hire remote tech professionals, particularly in developed markets.

Requirements

• Bachelor’s degree in Marketing, Business Administration or related field.
• Must have completed the NYSC program.
• Resides in Abuja and is available to work in a Hybrid setting.
• Minimum of 2 years’ experience in B2B lead generation or outbound sales.
• Previous exposure to tech recruitment, SaaS, or talent outsourcing industries is a strong advantage.
• Excellent written and verbal communication skills.
• Proficiency in using lead generation tools (e.g., Apollo, LinkedIn Sales Navigator, Hunter).
• Familiarity with CRMs and tracking tools.

Role

• Strong organizational and analytical skills.
• Design and execute lead generation campaigns targeting ideal client profiles in international markets.
• Identify B2B prospects in Europe and Asia such as the Netherlands, Germany, Luxembourg, USA, e.t.c.
• Source and qualify leads using tools like LinkedIn Sales Navigator, Apollo.io, Crunchbase, Clutch, and other databases.
• Conduct targeted outreach to decision-makers including CTOs, Talent Managers, Hiring Leads, and Founders.
• Draft personalized and persuasive email sequences and LinkedIn messages.
• Develop compelling pitch content tailored to client needs and industry trends.
• Collaborate with the marketing team to align outreach strategies with available campaign assets like brochures and case studies.
• Manage all lead data within a structured CRM system (e.g., HubSpot, GetResponse), ensuring accuracy and follow-up.
• Track and update lead activity statuses such as clicks, form fills, replies, and meetings booked.
• Maintain an organized lead pipeline with proper segmentation and tagging.
• Analyze campaign and outreach performance on a weekly basis to optimize effectiveness.
• Adjust targeting, messaging, or strategy based on response rates and lead quality.
• Report on key performance metrics including open rates, reply rates, conversions, MQLs, SQLs, and other engagement indicators.
• Share insights regularly with the team to improve overall lead generation efforts.
• A strong mix of research, communication, outreach strategy, and performance tracking

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Job Summary:

• We are seeking a highly skilled and strategic Marketing Automation Specialist to oversee and execute automated marketing workflows, campaigns, and audience segmentation strategies that support the growth of Data2Bots’ digital marketing efforts. This role is focused on list management and behavioral triggers to email workflows and campaign reporting and plays a critical part in amplifying our brand’s reach, engagement, and lead nurturing across digital touchpoints.

Key Requirements:

• 3+ years of experience in marketing automation, CRM campaign execution, or digital lifecycle marketing.
• Proven hands-on experience with tools such as HubSpot, Mailchimp, ActiveCampaign, or ConvertKit.
• Strong understanding of email marketing strategies, segmentation, audience tagging, and conversion funnels.
• Ability to analyze data and turn insights into actionable campaign enhancements.
• Experience automating campaigns for webinars, career programs, courses, and event promotions is a plus.
• Familiarity with landing page builders (e.g., Mailchimp, ConvertKit, Webflow Forms) and form integrations.
• Proficiency in A/B testing, lead scoring, and performance reporting dashboards.
• Strong attention to detail, critical thinking, and project management skills.
• Excellent communication and documentation abilities.

Key Responsibilities:

• Design, build, and optimize marketing automation workflows, email sequences, and lifecycle campaigns to support lead nurturing and customer engagement.
• Execute drip campaigns for webinar signups, lead magnets, newsletter subscriptions, and gated content using platforms like HubSpot, Mailchimp, or ActiveCampaign.
• Set up behavioral triggers and action-based journeys for segmented audiences (e.g., event attendees, course applicants, demo leads).
• Create dynamic and personalized email content based on contact properties, tags, and behavior.
• Manage and maintain clean email lists and subscriber databases, ensuring optimal segmentation and deliverability.
• Track and analyze campaign performance metrics (open rates, click-throughs, conversions) and generate reports for improvement.
• Implement A/B testing for subject lines, CTA placement, content blocks, and send time optimization.
• Integrate marketing automation tools with other platforms (e.g., landing pages, webinars, analytics dashboards).
• Ensure all automation workflows comply with data privacy regulations (GDPR, CAN-SPAM).
• Collaborate with the content, design, and social teams to synchronize messaging across the marketing funnel.