Summary

• We are seeking an experienced Sales Manager to lead and champion our Television and Washing Machine (Twin Tub Semi Auto) categories across Nigeria.
• The ideal candidate will bring deep industry knowledge, proven success in managing nationwide dealer networks, and senior leadership experience with top electronics brands in Nigeria.

Key Responsibilities

• Serve as the category champion for TVs and Washing Machines, driving nationwide sales performance.
• Manage and support dealers across Nigeria to ensure product visibility, competitiveness, and market penetration.
• Provide leadership to Regional Sales Managers (RSMs) on a dotted-line reporting basis.
• Consistently achieve and exceed monthly sales KPIs for both product categories.
• Develop and execute strategies to grow market share, strengthen dealer engagement, and maximize revenue.
• Monitor market trends, competitor activities, and customer insights to guide strategy and execution.
• Collaborate effectively with cross-functional teams to deliver nationwide sales goals.
• Provide timely sales reports, forecasts, and insights to the Sales Director.

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
• Senior-level experience as a Regional Manager or Country Manager in the TV and/or Washing Machine categories.
• Mandatory prior experience with leading electronics brands such as Fouani (Hisense), SIMS (TCL or Royal), MEWE, or Skyrun.
• Demonstrated ability to consistently deliver on sales KPIs in the Nigerian electronics market.
• Strong leadership, negotiation, and dealer relationship management skills.
• Willingness and ability to travel extensively nationwide.

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