Job Summary

• The Growth and Marketing Strategist will lead the Growth and Marketing department, driving customer acquisition, engagement, and retention strategies across all channels.
• The ideal candidate will be data-driven, creatively inclined, and results-oriented, with a strong understanding of digital and traditional marketing in the financial services sector.
• This role requires strategic oversight, team leadership, and hands-on execution of high-impact growth initiatives to expand the bank’s customer base and market share.

Key Responsibilities

• Develop and own the bank’s comprehensive growth and marketing strategy, aligned with overall business goals.
• Lead the development of integrated marketing campaigns to support product launches, partnerships, and brand visibility.
• Identify market opportunities and customer segments, designing targeted campaigns to capture value.
• Design and implement scalable growth strategies across online and offline channels (SEO, paid ads, referrals, activations, partnerships).
• Oversee user funnel optimization from awareness to conversion and retention.
• Lead customer acquisition through B2C and B2B strategies, ensuring cost-effective customer growth.
• Position and strengthen the Aella brand across all customer touchpoints.
• Craft compelling messaging and oversee content strategy for digital and offline campaigns.
• Manage PR, media buying, and agency relationships to ensure consistent and high-quality external communication.
• Lead and mentor a multidisciplinary marketing team.
• Set clear KPIs and performance goals for the department.
• Collaborate cross-functionally with Product, Data, and Customer Success to drive aligned growth initiatives.
• Analyze campaign performance and customer data to refine marketing strategy.
• Develop dashboards and reporting tools to track conversion rates, and other growth metrics.
• A/B test key campaigns and customer journeys to improve results continuously.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA is a plus.
• 5 – 7 years of progressive experience in growth, digital marketing, or brand strategy, preferably in financial services, fintech, or tech.
• Proven success in scaling marketing initiatives and achieving growth targets.
• Experience leading a team and managing agency/vendor relationships.
• Strong understanding of marketing tech tools (e.g., Google Ads, Meta Ads, CRM systems, analytics platforms).

Key Skills & Competencies:

• Strategic and analytical mindset with strong business acumen.
• Excellent communication, storytelling, and brand positioning skills.
• Data-driven decision-making and performance marketing expertise.
• Strong leadership and team development capabilities.
• Ability to thrive in a fast-paced, target-driven environment.

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Overview

• We are looking for a strategic marketing professional to accelerate our digital presence and customer engagement initiatives.
• This role combines analytical rigor with creative vision to drive sustainable growth across multiple channels.

Key Responsibilities

• Develop and execute comprehensive digital engagement strategies
• Optimize customer acquisition funnels and retention programs
• Lead cross-functional initiatives spanning content, partnerships, and customer experience
• Drive data-driven decision making through advanced analytics and testing frameworks
• Build and mentor a high-performing marketing team.

Requirements

• 6+ years of progressive experience in digital marketing or growth roles
• Proven track record in scaling customer bases in competitive markets
• Strong analytical background with experience in performance optimization
• Experience in technology-driven consumer products preferred.

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