Job Objective

• Provide Leadership to the Sales team for day-to-day tasks aimed at improving organization’s market position and achieve financial growth.

Duties & Responsibilities

• Responsible for ensuring that the regional sales target monthly/quarterly/yearly is met unfailingly.
• Develop and execute strategies to achieve sales targets for each product line.
• Devise and implement a robust and cost-effective Route-to-Market strategy for the Region.
• Develop new customer base and generate strategies that grow share of pocket, market share, and improve customers’ experience to drive growth of all product lines.
• Ensuring Top-of-Mind-Awareness for our products in the Open market, QSR, HORECA & other requisite channels with key focus on driving optimum end-user patronage and consumption.
• Supervise all Trade Market/Channel Development activities of the trade marketing /Sales Team.
• Day to Day Management: To manage the day-to-day operations of the regional sales operation by providing guidance, encouraging teamwork and facilitating related professional training/coaching, work processes in order to achieve high performance standards.
• To deal with customer complaints/grievances and follow-up with technical team for resolution and support.
• To coordinate with internal and external parties at the appropriate levels to ensure smooth flow of interaction and transaction.
• To access the company/product SWOC/SWOT regularly to identify business growth opportunities, mitigate competitive threats, eliminate internal weakness and showcase our strength to grow sales volumes, market share and profitability.
• Profitability & Sales Growth Targets: To ensure Sales Targets are achieved as per assigned product and region/key accounts wise via effective deployment and management of approved Strategy and Action plans.
• Customer Relationship – To maintain a good customer database, manage customer experiences, organize & facilitate various business meetings/interfaces to successfully boost customers’ engagement.
• To monitor & report on stock inventories, storage ambience, product/SKU distribution and re-order level at agreed intervals.
• People Management – Manage effective communication by setting individual targets, developing and motivating staff, providing formal and informal feedback on performance and training needs to maximize subordinate and department performance.
• To develop second line successor and drive performance through team to take up higher challenges.
• Reporting – To prepare all applicable reports accurately and on time to ensure that they match the functional requirements, in line with Company policies and standards.
• As a Regional Trade Marketing Manager, you will have the opportunity to be our first impression on all prospective clients in the region.
• You will be required to traverse the distribution value chain enlisting discerning trade members into the Sales funnel with the intent of driving market growth & expansion.
• Intensive market research with a focus on expanding the company’s competitiveness by identifying competition activities and activating proactive trade marketing support within the assigned territory.

Minimum Recruitment Standards

• Minimum of 15 years relevant experience with at least 3 years in similar managerial role and organization
• Must have working experience in a Ball Food/ Cereal Company.

Qualifications
More about you:

• Familiarity with Food channels across the select region
• Territory Management Skills (customer/outlet mapping, call/route plan, volume planning, Market Analysis).
• Proficiency in building and maintaining strong Customer Relationship & Sales Team Leadership.
• Must possess good analytical and computing skills.
• You can present products and ideas with ease, confidence and persistence.
• You are not afraid to engage in the sales process and negotiation.

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