Job Summary

• A Marketing & Communications Specialist is responsible for developing, coordinating, and executing marketing strategies that enhance brand visibility, engage audiences, and support business growth.
• This role blends creativity with strategy, crafting compelling content, managing campaigns, maintaining media relationships, and aligning internal and external messaging to reflect the company’s goals and values.

Key Responsibilities
Marketing:

• Develop and implement integrated marketing campaigns (digital and offline) to promote products, services, and company initiatives.
• Coordinate the creation of marketing materials such as brochures, newsletters, presentations, flyers, videos, and web content.
• Manage social media platforms and digital advertising campaigns (Facebook, LinkedIn, Google Ads, etc.) to drive engagement and brand awareness.
• Monitor trends, competitor activities, and campaign performance, providing insights for continuous improvement.
• Collaborate with sales and product teams to ensure marketing supports lead generation and customer retention.

Content Creation & Management:

• Write, edit, and proofread content for blogs, social media, press releases, email campaigns, and corporate communications.
• Develop messaging and tone of voice that align with the brand identity.
• Maintain the company website with updated, optimized content.

Communications & PR:

• Draft press releases, media pitches, internal announcements, and company statements.
• Build and maintain relationships with media outlets, journalists, and influencers.
• Coordinate PR campaigns and media coverage for company events, announcements, and milestones.
• Manage internal communications and support leadership in delivering strategic messages.

Event Support & Branding:

• Plan and promote company events, product launches, webinars, and sponsorships.
• Ensure consistency in brand visuals and messaging across all marketing channels and touchpoints.

Analytics & Reporting:

• Track and analyze marketing KPIs (e.g., engagement, reach, conversions).
• Prepare reports on campaign effectiveness and ROI for leadership review.
• Use tools like Google Analytics, Meta Business Suite, HubSpot, or Mailchimp for data-driven decision-making.

Key Skills & Qualifications

• Bachelor’s Degree in Marketing, Mass Communication, Public Relations, or a related field.
• 2 – 5 years of relevant experience in marketing or communications.
• Strong written and verbal communication skills.
• Proficiency in digital marketing tools, CMS (like WordPress), graphic tools (Canva, Adobe), and social media platforms.
• Experience with content creation, SEO, email marketing, and branding.
• Creativity, attention to detail, and the ability to manage multiple projects.

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