The sales and Business Development manager represents the company\’s brand and drives strategies to increase product awareness by observing the market, competitors, and industry trends. As the sales and Business Development manager, you will be responsible for researching and developing marketing opportunities and planning and implementing new sales plans. You will also manage both the marketing and the sales staff and will perform managerial duties to meet the company\’s operations goals.

Responsibilities

• Carrying out assigned duties for  the Group company.
• Provide leadership to the entire sales team
• Achieve personal sales targets by developing new business with existing and potential clients.
• Develop and implement sales strategies and structured plan to achieve set targets.
• Responsible for crafting and implementing a developmental and coaching program for the sales teams.
• Ensure the achievement of projected sales revenue and monitor sales performance trend.
• Coach and train the sales team to ensure understanding of the objectives and goals of the department, awareness of set targets/requirements and regularly review their training needs.
• Assess the strengths and weaknesses of the sales team and manage the sales program accordingly
• Preparing annual budget plans, and ensuring that the sales team meets their quotas and goals in line with the Company’s  sales financial goals
• Formulate and ensure effective execution of sales plans, policies, strategies, etc.
• Analyze market/industry trends and discover new opportunities for growth, product improvements, new products development and be current on market dynamics and competitors’ activities.
• Increase sales revenue and market share by identifying new accounts and constantly increasing sales pipelines.
• Use the knowledge and understanding of the various OEMs SKUs of the company Principals  to drive sales penetration and gain competitive edge
• Suggest new products and innovative sales techniques to increase customer satisfaction
• Ensure prompt attention to enquiries and complaints from customers and distributors.
• Compile and present management report on sales and  results
• Responsible for the growth of the portfolio by implementing marketing and business development plans.
• Measure bsuiness development program effectiveness and KPIs to drive continuous improvement in strategy and output
• Organize department meetings, conduct personnel reviews, and attend managerial meetings
• Undertake cold calling, schedule and attend client meetings, ensuring that number of meetings meets targets as set by management.
• Participate in sales and business development campaigns to drive revenue and increase product growth.
• Actively and successfully manage the sales process: lead generation, asking questions, solution pitch, negotiation, close, handover to the account management team.
• Develop new business relationships and Proactively pursue new business and sales opportunities
• Solve problems for customers by developing innovative and tailored sales solutions
• Provide on-the-ground support for sales associates as they generate leads and close new deals
• Meet with customers to discuss their evolving needs and to assess the quality of our company\’s relationship with them
• Develop and implement new sales initiatives, strategies and programs to capture key demographics
• Promoting the company\’s existing brands and introducing new products to the market.
• Maintaining relationships with important clients by making regular visits, understanding their needs, and anticipating new sales and marketing opportunities.
• Stay up to date on job knowledge by participating in educational opportunities, attending exhibitions, conferences and workshops, reading professional publications, maintaining a personal network and joining professional organizations
• Meet and exceed KPIs per sales and business development targets.
• Other Duties as may be assigned

Leadership & Team Development:

• Lead, train, and develop sales team.
• Set performance targets and monitor key performance indicators (KPIs).
• Foster a culture of accountability, excellence, and continuous improvement.

Strategic Leadership & Business Growth:

• Develop and implement business development strategy aligned with the company\’s objectives.
• Identify new market opportunities and expand the company\’s network.
• Lead brand positioning efforts to enhance market share and customer engagement.

Sales & Revenue Optimization:

• Drive sales to meet revenue and profitability targets.
• Implement marketing strategies.

Customer Experience & Service Quality:

• Establish high customer service standards to enhance the consumer experience.
• Implement client feedback mechanisms.
• Ensure proper training of sales team to maintain excellent service delivery.

Requirements

• Candidate must possess a minimum qualification BSc / HND Engineering and Sciences from a reputable Higher Institution of Learning
• Minimum of 5 – 10 years of Sales and Business Development experience, with at least 2 years in a senior/leadership role.