Head Retail Sales (B2C)

Job title: Head Retail Sales (B2C)

Company: Phillips Consulting

Job description: A client in the Manufacturing industry is seeking to recruit a Head of Retail Sales (B2B)The Head of Retail Sales (B2C) is responsible for driving direct-to-consumer (DTC) sales strategy, leveraging digital marketing infrastructure, events, and brick-and-mortar stores to maximise revenue. This role focuses on integrating digital commerce, retail partnerships, and experiential marketing to increase sales volume, enhance brand presence, and optimise the omnichannel customer experience.The candidate must have a strong grasp of athleisure, lifestyle footwear, and back-to-school shoe sales while being able to develop and execute retail strategies that achieve a sales target of N2,000,000,000 in the first year.Key Responsibilities * Retail Sales Strategy & Execution

• Develop and implement a comprehensive B2C sales strategy that combines digital, retail, and event-based marketing to drive growth.
• Leverage digital marketing infrastructure (SEO, SEM, social media, influencer partnerships, and content marketing) to enhance brand visibility and sales.
• Design and execute an aggressive retail expansion strategy, ensuring our footwear is available across major retail outlets, malls, and high-traffic consumer locations.
• Establish a B2B2C model by forging partnerships with retail chains and department stores to distribute products effectively.
• Identify and implement sales-driving promotions including seasonal discounts, product bundling, and exclusive collaborations.

• Revenue Generation & Target Achievement

• Take full ownership of retail sales performance, ensuring revenue targets of N2,000,000,000 in the first year are met or exceeded.
• Establish aggressive monthly, quarterly, and yearly sales targets, ensuring retail strategies translate into consistent revenue growth.
• Monitor and analyze sales trends, customer behavior, and competitor activity to adjust strategies dynamically.
• Develop innovative retail experiences, including pop-up stores, trade fairs, brand activations, and exclusive product launches, to increase brand engagement and boost sales.
• Ensure seamless customer journey experiences that drive brand loyalty and repeat purchases.

• Retail Partnerships & Distribution Expansion

• Build and maintain strong relationships with retailers, distributors, and franchise partners to increase product penetration in the market.
• Develop strategic alliances with shopping malls, supermarkets, sports outlets, and departmental stores to improve brand accessibility.
• Work closely with logistics and supply chain to ensure proper inventory management and seamless retail operations.
• Negotiate retail contracts that optimise margins while maintaining strong relationships with distribution partners.

• Digital & E-commerce Sales Optimization

• Oversee and optimise e-commerce platforms to ensure strong online sales performance.
• Utilize social commerce platforms such as Instagram, Facebook Marketplace, Jumia, and Konga to drive sales.
• Implement data-driven customer engagement strategies, including retargeting campaigns, email marketing, and affiliate programs, to boost online conversions.
• Collaborate with tech teams to enhance UI/UX, customer personalisation, and seamless checkout experiences on the digital sales platforms.

• Event Marketing & Consumer Engagement

• Develop and implement an events-driven sales strategy that utilises in-person and digital activations to drive retail revenue.
• Organize and manage product launches, trade shows, influencer campaigns, and consumer engagement activations that amplify brand awareness and product adoption.
• Leverage experiential marketing to create immersive brand experiences that drive direct sales and long-term brand loyalty.
• Collaborate with marketing and PR teams to develop high-impact campaigns that engage consumers at multiple touchpoints.

• Brand & Product Positioning

• Strengthen the retail footprint by ensuring the strategic placement of products in high-traffic retail locations.
• Develop product positioning and merchandising strategies that appeal to athleisure and lifestyle consumers.
• Conduct market research to identify consumer trends, competitor pricing, and product gaps to inform retail sales strategy.
• Drive campaigns that position the safety and lifestyle footwear as a premium yet accessible choice for consumers.

Reporting Structure and Relationships

• Reports directly to the Chief Executive Officer (CEO).
• Works closely with the Digital Marketing team to implement e-commerce and digital sales strategies.
• Collaborates with the Head of Supply Chain & Logistics to ensure optimal inventory management and product availability in retail stores.
• Engages with the Head of Commercial (B2B) to explore B2B2C opportunities that drive retail sales through corporate partnerships.
• Works with retail distributors, event organizers, and brand influencers to expand market reach and drive in-store and online sales.
• Interfaces with the Product Development team to ensure customer preferences and market trends influence product innovation.
• Partners with the Finance team to set revenue targets, monitor sales performance, and optimize pricing strategies.

RequirementsRequired Skills & Qualifications

• Bachelor’s degree in Business Administration, Marketing, Sales, Retail Management, or a related field. A Master’s degree (MBA) is a plus.
• Minimum of 10 years of experience in retail sales, consumer goods, lifestyle products, or footwear sales.
• Proven track record of achieving and exceeding multi-billion naira retail sales targets.
• Strong experience in omnichannel retail, digital commerce, and brand activations.
• In-depth knowledge of retail pricing, consumer behaviour, and sales analytics.
• Excellent leadership and people management skills with experience leading retail sales teams.
• Strong understanding of B2B2C models, distributor networks, and partner negotiations.
• Proficiency in CRM tools, sales forecasting, and market analysis.
• Exceptional communication, negotiation, and strategic partnership development skills.
• Deep knowledge of athleisure, lifestyle footwear, and consumer trends.

Expected salary:

Location: Nigeria

Job date: Wed, 09 Jul 2025 22:02:55 GMT