Who are we:

We believe that there is a lot of potential on the African continent, which is why at straitPay – We believe in Africa. We are a Fintech company, on a mission to make spending & investment in Africa a lot easier and convenient for anyone interested in  Africa.

You can be a part of this exciting journey, and make a difference in the African fintech space.

Role Summary:

We are looking for a strategic, creative, and results-oriented Head of Marketing to develop and execute country-specific marketing strategies that align with the overall group objectives. This role is critical in building and maintaining straitPay as a strong and recognizable brand. The Head of Marketing will be responsible for managing both digital and offline marketing campaigns, driving growth in key products, leading a talented marketing team, and ensuring effective communication of our brand message.

Key Responsibilities:

Strategy:

• Develop a comprehensive marketing strategy for straitPay; with a major focus on the African market
• Defining straitPay\’s marketing and sales budget and expenditure (budget allocation and spend)

Branding:

• Ensuing that there’s a standardized and recognizable logo
• Ensuring that the company has brand guidelines and that anyone working on creatives internally and externally adheres to: the colors, logo placement, brand tone.
• Controlling when, how and where the company\’s merchandise is deployed.
• Defining and managing the brand communication strategy using a variety of channels.
• Owning the development and messaging of the brand narrative
• Creating, executing, and managing marketing programs and campaigns
• Staying current on market trends and competitive activity

Corporate Communication:

• Controlling the narrative and ensuring there’s consistency in brand tone in internal and external communications.
• Developing and implementing marketing and communications campaigns and strategies and monitoring their success
• Defining KPIs for each communications channel which will indicate a campaign\’s level of success
• Determining strategic communications campaigns that will help further organizational goals
• Creating internal communications protocols and initiatives that will foster employee morale
• Overseeing the creation of marketing and communications collateral to ensure that it is consistent with the organization\’s brand, including white papers, website copy, and more
• Writing and delivering internal newsletter on a monthly basis
• Representing the organization at events and press conferences
• Reaching out to influencers, media and beyond in order to arrange story placement on a national and global level.

Digital Marketing & Content Creation:

• Collaborating with internal teams to create landing pages and optimize user experience.
• Planning and executing all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designing, building, and maintaining the company\’s social media presence.
• Measuring and reporting performance of all digital marketing campaigns and assessing against goals ROI and KPIs).
• Identifying trends and insights and optimizing spend and performance based on insights.
• Brainstorming new and creative growth strategies through digital marketing.
• Planning, executing, and measuring experiments and conversion tests.
• Utilizing strong, analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifying critical conversion points and drop off points and optimizing user funnels.
• Collaborating with agencies and other vendor partners.
• Evaluating emerging technologies.

Public Relations:

• Commissioning or undertaking relevant market research
• Planning publicity strategies and campaigns
• Writing and producing presentations and press releases
• Dealing with enquiries from the public, the press, and related organisations
• Organising and attending promotional events such as press conferences, open days, exhibitions, tours and visits
• Speaking publicly at interviews, press conferences and presentations
• Providing management and investors with information about new promotional opportunities and current PR campaigns progress.
• Analysing media coverage
• Liaising with investors, managerial and journalistic staff about budgets, timescales and objectives

Team Leadership & Collaboration:

• Lead, mentor, and motivate a high-performing marketing team.
• Foster a collaborative working environment with other departments to ensure the successful implementation of marketing strategies.
• Manage external vendors and partners to ensure high-quality execution of marketing campaigns.

Qualifications & Experience:

• 8/10 years of experience in marketing, with a strong focus on the Fintech, and financial services sector.
• Proven track record in developing and executing successful marketing strategies/campaigns.
• Strong experience in brand management, digital marketing, content creation.
• Excellent communication and interpersonal skills, with the ability to engage effectively with internal and external stakeholders.
• Strong understanding of public relations and media management.
• A results-driven mindset with a focus on ROI and measurable outcomes.

Desired Skills:

• Experience in the fintech or financial services industry is highly preferred.
• A deep understanding of digital marketing tools and platforms (social media, Search Engine Optimization SEO, Search Engine Marketing SEM, email marketing, etc.).
• Ability to think creatively and strategically to drive growth and brand awareness.
• Ability to independently come up with new ideas, develop strategies, and take initiative to execute them.
• Strong analytical skills with the ability to assess campaign performance and adjust strategies as needed.
• Proven experience managing events and building partnerships to enhance brand presence.

Why Join Us?

• Be part of a fast-growing fintech transforming financial access in Africa.
• Work in a dynamic and innovative environment with global exposure.
• Competitive compensation and benefits.
• A mission-driven company where your work directly contributes to empowering Africans worldwide.
• Join us and play a key role in building a compliant and trusted financial ecosystem!