Job Responsibilities

• Content Strategy & Planning
• Develop and implement social media strategies aligned with brand goals.

  • Create content calendars and schedule posts across platforms (e.g., Instagram, TikTok, Facebook, X, LinkedIn, YouTube).

• Content Creation

  • Design engaging visuals, write compelling captions, and tailor content for each platform.

  • Collaborate with other team members (graphic designers, copywriters, influencers).

• Community Management:

  • Monitor and respond to comments, messages, and mentions in a timely, brand-appropriate manner.

  • Engage with the online community to boost reach and foster brand loyalty.

• Analytics & Reporting:

  • Track performance using tools like Meta Insights, TikTok Analytics, and Google Analytics.

  • Report on engagement, growth, and campaign performance, and adjust strategies accordingly.

• Trend Monitoring

  • Stay updated on social media trends, hashtags, and platform algorithm changes.
  • Incorporate trending audio, formats, and challenges into content when relevant.
  • Collaborate with creative teams to understand the video brief, script, and storyboarding needs.
  • Plan visual storytelling, including music, pacing, and graphics.

• Editing & Post-Production:

  • Edit raw footage into polished videos for social media, ads, YouTube, and other platforms.
  • Add music, text overlays, sound effects, transitions, subtitles, and motion graphics.
  • Ensure consistency with brand tone and style.

• Platform-Specific Optimization:

  • Format videos for d ifferent platforms (e.g., vertical for TikTok, horizontal for YouTube).
  • Compress and export videos for the best quality/performance on each platform.
  • Asset Management 
  • Organise, label, and  archive video files and project assets.
  • Maintain a library of  reusable content (B-roll, templates, etc.).

• Creative Input:

  • Suggest improvements for video storytelling, pacing, and engagement.
  • Propose innovative content ideas based on current trends and performance insights.

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