About the Role

• As a Marketing Associate at Atinudah BrandCo, you will play a hands-on role in executing campaigns, supporting client accounts, and driving the day-to-day marketing work that keeps the agency running.
• You’ll assist with content development, client communication, project management, and campaign reporting, learning how to build and manage impactful marketing campaigns from the ground up.
• This role is ideal for someone with a strong creative instinct, digital marketing know-how, and a hunger to grow in a fast-paced, collaborative environment.
• You’ll work directly with the Marketing Account Manager and cross-functional teams (designers, strategists, and content creators) to deliver bold, culture-driven campaigns.

Key Responsibilities
Client & Campaign Support:

• Support day-to-day client communication, task updates, and internal coordination
• Help write briefs, gather campaign insights, and support creative brainstorming
• Assist in preparing presentations, reports, and marketing proposals
• Join pitch efforts and new client onboarding

Content & Channel Execution:

• Develop content calendars and rollout plans for social media, newsletters, and other digital channels
• Draft copy for social posts, email campaigns, and marketing materials
• Coordinate with design and content teams to ensure timely delivery of asset
• Build and execute marketing strategies across digital, social, content, PR, influencer, and events

Project & Task Management:

• Track campaign timelines, deliverables, and revisions across multiple accounts
• Update project trackers (e.g. Notion, Google Sheets) and follow up on outstanding tasks
• Assist in planning campaign activations or client-related events

Performance Tracking:

• Monitor basic KPIs using tools like Instagram Insights, Meta Business Manager, and Mailchimp
• Help compile campaign performance reports and highlight improvement area
• Capture client feedback and support campaign optimizations

Cross-functional Collaboration:

• Work with Atinudah Studio (design/production) and Concepts (events) to bring campaigns to life
• Attend client shoots, events, or activations when required to support execution

Requirements

• 1–2+ years of experience in marketing, advertising, or brand communication
• Basic knowledge of digital marketing, content creation, and campaign execution
• Strong writing and communication skills
• Organized, detail-oriented, and eager to learn quickly
• Ability to multitask across clients and timelines in a fast-moving environment
• Familiarity with tools such as Canva, Meta Ads Manager, Notion, Slack, Google Suite, Mailchimp, Hootsuite, etc.
• Social media management or copywriting experience
• Passion for culture, lifestyle, and the African creative economy

Bonus If You Bring

• Experience in influencer marketing, email marketing, or PR
• Graphic design or video editing skills (even basic)
• Previous experience in fashion, entertainment, or culture-driven brands
• Entrepreneurial mindset or previous startup/agency experience

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About the Role

• As Social Media Manager at Atinudah BrandCo, you will own day-to-day social execution across multiple client accounts, working together with the account management team to translate strategy into scroll-stopping content, conversations, and community.
• You’ll build content calendars, develop posts, manage scheduling, optimize performance, and actively engage online audiences to bring our campaigns to life.
• This role sits at the intersection of content, community, and culture.
• You’ll be responsible for managing client pages across Instagram, TikTok, LinkedIn, Twitter/X, YouTube, Facebook, and more, ensuring every post is on-brand, on-trend, and delivers results.
• You’ll also support marketing needs from other Atinudah arms (e.g., Atinudah Concepts & Studio) and contribute to internal brand-building efforts.

Key Responsibilities
Content Execution & Community Management:

• Develop and maintain detailed content calendars for client accounts and internal brands
• Schedule posts across Instagram, TikTok, LinkedIn, X (Twitter), Facebook, YouTube, etc., using native platforms or schedulers (e.g., Hootsuite, Buffer)
• Write post copy that’s clear, witty, culturally fluent, and aligned with brand voice
• Ensure brand consistency across platforms, messaging, tone, look, and feel
• Engage with communities: respond to comments, DMs, tags, and mentions promptly
• Amplify conversations around clients by initiating and managing community-driven content (polls, challenges, UGC, Q&As, etc.)

Platform & Performance Management:

• Analyze engagement and reach metrics weekly, flag trends and growth opportunities
• Create performance reports for both internal review and client presentations
• Recommend content and community experiments based on platform trends
• Stay updated on social platform algorithms, new features, and best practices

Campaign Collaboration:

• Work closely with Account Managers to interpret campaign strategy into content execution
• Support creative direction and briefs for designers and video editors on social-first content
• Coordinate with Atinudah Studio for photo/video content shoots as needed
• Liaise with Atinudah Concepts for real-time event coverage and content deployment
• Attend key client events, shoots, or activations to capture behind-the-scenes content
• Collaborate with internal teams (e.g., PR, influencers, email) for 360° campaign rollout

Internal & Cross-Brand Support:

• Manage Atinudah’s own social presence and storytelling, building thought leadership
• Provide social media support for Atinudah Concepts (events), and Atinudah Studio
• Contribute to social strategy discussions for client pitches and new business opportunities

Requirements

• 2–4+ years experience in social media management, content marketing, or community management
• Strong understanding of platform algorithms, creative formats, and growth lever
• Excellent writing, editing, and creative storytelling skills
• Hands-on experience with Canva, CapCut, Meta Business Suite, TikTok for Business, and scheduling tools
• Experience using Instagram Reels, TikTok, LinkedIn Carousels, X Threads, and YouTube Shorts
• Ability to multitask across multiple client accounts and deadlines
• Strong organizational skills and attention to detail
• Culturally fluent and highly plugged into trends across lifestyle, fashion, tech, and entertainment
• Comfortable working with designers, photographers, and creators