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- Sales Associate Exhibition (Tradeshow)
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Method of Application
Fresh Jobs at Etcon Analytical and Environmental Systems & Services Ltd.
Sales Associate Exhibition (Tradeshow)
- Job Type Full Time
- Qualification BA/BSc/HND
- Experience 3 – 5 years
- Location Lagos
- Job Field Sales / Marketing / Retail / Business Development 
Job Description
- A Sales Associate in an exhibition setting plays a pivotal role in both customer engagement and the operational success of events spaces.
- This position uniquely blends sales expertise with a deep appreciation for exhibitions, ensuring that visitors have enriching experiences while driving revenue through sales and event promotion.
Responsibilities
- Customer Engagement & Sales.
- Prepare proposals and promotional materials for Exhibition
- Client Relations management
- Contribute to marketing efforts, including social media promotion and email campaigns.
- Gather and analyze customer feedback to inform future exhibitions and sales strategies.
- Selling exhibition stands and sponsorships, particularly for B2B events, with a focus on relationship-building and revenue growth
- Creative proposal development and market trend awareness remain central, alongside relationship cultivation with exhibitors and sponsors.
- Meet and exceed sales targets, whether for exhibition stands, sponsorship packages, or touring exhibitions.
- Prospect, qualify, and close new leads, including developing new accounts and nurturing existing client relationships.
- Build and maintain long-term strategic partnerships with exhibitors, or sponsors.
- Manage exhibitor clients at events, including handling pre-show bookings, on-site coordination, and post-event rebooking.
- Deliver sales presentations and craft compelling proposals to effectively communicate value and close opportunities.
- Work alongside marketing teams to integrate sponsorship opportunities and maximize exposure for clients.
- Monitor market trends, conduct competitive analysis, and identify growth areas to inform sales strategies.
- Attend industry events and conferences to expand networks, gain insights, and promote the company.
- Coordinate with production or operations teams to ensure client contracts align with exhibition floor plans and logistical considerations.
- Maintain accurate records of sales activity, pipeline status, and client data using CRM systems like Salesforce.
- Offer input on exhibition design, service improvements, and product or concept development.
- Seamless coordination between marketing, production, and client management, ensuring consistency from contract to booth layout.
- Stay updated through professional development, workshops, publications, and networking.
- Exhibition Support & Inventory Management
- Maintain accurate records of inventory, including sales documentation and provenance details.
- Ensure the exhibition space is organized, clean, and visually appealing to enhance visitor experience.
- Event Coordination & External Representation
- Any other duties as may be assigned
Requirements & Skills
- Bachelor\\\’s Degree in Marketing, Business Administration, or related field.
- Minimum of 3-5 years of experience managing trade shows or similar events.
- Strong organizational, project management, and multitasking skills.
- Excellent communication, negotiation, and interpersonal abilities.
- Proficiency in Microsoft Office Suite and event management software.
- Ability to travel occasionally and work flexible hours, including weekends.
- Proven track record of successfully managing budgets and achieving event objectives.
- If you are passionate about event management, thrive in dynamic environments, and have a proven ability to deliver outstanding trade show experiences, we encourage you to apply.
Benefits
- Compensation + bonus
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Method of Application

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