E-commerce & Performance Marketing Manager

Job title: E-commerce & Performance Marketing Manager

Company: CareerBuddy

Job description: Job Description:To fuel growth, our client needs an E-commerce & Performance Marketing Manager who will take charge of online sales, customer acquisition, and digital marketing efforts. If you’re a data-driven marketer with a passion for e-commerce, performance advertising, and revenue optimization, this role is for you.Who are we searching for?

• You’re a growth-focused digital marketer who understands how to optimize online sales, conversion rates, and user experiences.
• You’re a performance marketing expert, skilled in managing PPC, display, and social media advertising campaigns.
• You’re a data-driven decision-maker who thrives on analyzing trends, testing strategies, and maximizing ROI.
• You’re an e-commerce specialist, experienced in product listings, pricing strategies, and merchandising for online sales.
• You’re a cross-functional collaborator, able to work with marketing, buying, operations, and tech teams to drive business goals.

Your responsibilities…

• You will oversee the e-commerce platform, ensuring a seamless and user-friendly online shopping experience.
• You will develop and execute strategies to drive traffic, increase conversion rates, and maximize online sales.
• You will manage product listings, pricing, promotions, and merchandising, optimizing product visibility and sales performance.
• You will analyze key e-commerce metrics to identify growth opportunities and implement data-driven strategies.
• You will lead and optimize performance marketing campaigns across PPC, display advertising, social media, and affiliate marketing.
• You will develop and manage advertising budgets, ensuring optimal ROI and hitting performance targets such as ROAS and CPA.
• You will utilize A/B testing, data analysis, and tracking tools to optimize campaign targeting, messaging, and performance.
• You will implement and manage email marketing campaigns to engage customers, drive repeat purchases, and boost customer lifetime value.
• You will design and execute paid advertising campaigns across social media channels, including Facebook, Instagram, and Twitter.
• You will collaborate with marketing, buying, operations, tech, and customer service teams to align e-commerce and digital marketing initiatives.
• You will stay ahead of industry trends, emerging technologies, and best practices to drive innovation and maintain a competitive edge.

To be considered, you should have…

• A bachelor’s degree in Marketing, Business, E-commerce, or a related field. Advanced degrees or certifications in Google Ads, Google Analytics, or Email Marketing are a plus.
• At least 4 years of experience in e-commerce management, performance marketing, email marketing, and social media advertising, preferably in retail.
• A proven track record of driving online sales and revenue growth through effective digital marketing strategies.
• Strong analytical skills, with experience using web analytics tools like Google Analytics to track and optimize performance.
• Expertise in digital advertising platforms, including PPC, display advertising, social media, and affiliate marketing.
• Hands-on experience with email marketing campaigns and automation, using platforms like Mailchimp or Klaviyo.
• Proficiency in managing paid advertising campaigns across Facebook Ads Manager, Instagram Ads, Twitter Ads, and Pinterest Ads.
• Excellent communication, collaboration, and project management skills, with the ability to handle multiple projects in a fast-paced environment.
• A results-oriented mindset, focused on delivering measurable outcomes and driving business impact.

Why this role matters…Ensuring our client’s e-commerce platform thrives and marketing campaigns deliver maximum impact is core. Your ability to analyze trends, optimize performance, and execute strategic campaigns will shape our brand’s growth in the beauty retail space.Challenges you may face in this role…

• Navigating a competitive e-commerce landscape while ensuring a unique and compelling brand presence.
• Managing multiple performance marketing campaigns while balancing budget efficiency and ROI.
• Keeping up with constantly evolving digital marketing trends, algorithms, and consumer behaviors

The goodies…

• The chance to own and lead the e-commerce and performance marketing strategy, driving real impact.
• Hands-on collaboration with a dynamic team, working directly with key decision-makers.
• Access to cutting-edge digital tools, training, and industry events to stay ahead in the field.
• A fast-paced, entrepreneurial environment where your ideas and expertise matter.

Expected salary:

Location: Lagos, Lagos State

Job date: Sat, 05 Apr 2025 07:43:32 GMT