Core Job Function:

• Develop Company’s multi-channel communication strategies.
• Develop a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.
• Creating and uploading copy and images for and on the Company’s website;
• Writing and dispatching email marketing campaigns;
• Providing accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI);
• Researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums;
• Designing website banners and assisting with web visuals;
• Communicating with clients, affiliate networks and affiliate partners;
• Conducting key word research and web statistics reporting;
• Contributing to social media engagement and brand awareness campaigns;
• Using web analytics software to monitor performance of client websites and make recommendations for improvement;
• Contributing to company and industry blogs and managing e-communications;
• Assisting with paid media including liaising with digital advertising agencies;
• Developing and integrating content marketing strategies;
• Keeping up to date with current digital trends;
• Managing the contact database and assisting with lead generation activities;
• Negotiating with media suppliers to achieve the best price for clients.

SKILLS:

Must be able to demonstrate excellent IT skills, including the use of:

• Microsoft Office;
• Databases and a basic understanding of HTML;
• CSS and search engines.
• Networking and analytical skills;
• Knowledge of existing and emerging social media platforms.
• Organizational skills with ability to deliver a high volume of quality work;
• Creative skills for contributing new and innovative ideas;
• Ability to work well under pressure and meet deadlines;
• Attention to detail and accuracy;
• Ability to work independently and flexibly;
• Capacity to prioritize and work across multiple projects;