Role Overview

• The Digital Marketing Specialist will play a key role in enhancing Eunisell’s online presence, driving brand visibility, and supporting lead generation across digital channels.
• The ideal candidate will be responsible for developing and executing data-driven digital marketing strategies that align with Eunisell’s business goals and brand identity.

Key Responsibilities
Digital Strategy & Execution:

• Develop, implement, and manage Eunisell’s digital marketing campaigns across platforms (website, LinkedIn, Instagram, X, Facebook, YouTube, and Google).
• Ensure brand consistency across all digital touchpoints and campaigns.
• Plan and execute content calendars, digital campaigns, and paid advertising (PPC, display, retargeting, etc.).
• Promote the company’s products and create sales leads through digital platforms
• Build brand awareness across the company’s owned and paid digital media
• Engage potential and existing clients and consumers across all digital channels

Content Development & Management:

• Collaborate with internal teams to produce engaging digital content (posts, videos, blogs, newsletters, infographics, etc.).
• Manage the company’s website and ensure content is optimized for SEO and user experience.
• Monitor and improve web traffic metrics and conversions.

Analytics & Reporting:

• Track, analyze, and report on campaign performance and ROI using tools such as Google Analytics, Meta Insights, and LinkedIn Campaign Manager.
• Provide actionable insights and recommendations to optimize campaigns and drive engagement.

Email & Automation;

• Design and execute targeted email marketing campaigns and newsletters.
• Manage CRM tools and marketing automation platforms to nurture leads and improve customer engagement.

Innovation & Brand Engagement:

• Stay updated on digital trends, tools, and best practices in the B2B and industrial marketing space.
• Identify opportunities for digital innovation to strengthen Eunisell’s competitive advantage.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years’ experience in digital marketing, preferably in a B2B or industrial environment.
• Proven experience with SEO, SEM, Google Ads, social media marketing, and web analytics.
• Strong understanding of content marketing and lead generation strategies.
• Proficiency with design and digital tools (e.g., Canva, Adobe Suite, WordPress, Mailchimp, HubSpot, Google Analytics).
• Excellent communication, analytical, and organizational skills.
• Creative mindset with attention to detail and brand tone consistency.

Key Competencies:

• Strategic thinking and creativity
• Strong analytical and reporting ability
• Excellent writing and visual communication skills
• Adaptability and initiative
• Team collaboration and project management.