Job Summary

• The Digital Marketing & Sales Specialist at Wragby will be responsible for driving qualified lead generation, optimizing digital campaigns for performance, and supporting revenue growth through digital channels.
• This role blends data-driven marketing, sales enablement, and digital conversion strategies to ensure every marketing activity contributes directly to pipeline and business outcomes.

Core Responsibilities
Demand Generation & Campaign Management:

• Plan, execute, and manage lead generation campaigns across social media (Facebook, Instagram, Twitter), email, PPC, and the company website.
• Run quarterly lead profiling and nurture sequences to drive conversion from MQL to SQL.
• Collaborate with product and sales teams to create compelling ads and digital assets.
• Drive account-based marketing (ABM) initiatives targeting enterprise and SMB segments.
• Organize and execute virtual events such as webinars and webcasts to enhance digital brand presence and audience engagement.
• Implement retargeting and lead nurturing campaigns to re-engage cold or warm leads.

Digital Sales Enablement:

• Collaborate with the Sales team to convert inbound leads to revenue opportunities.
• Manage CRM-based follow-up journeys and track lead progress from inquiry to closed deal.
• Conduct digital outreach and follow-ups (via email or socials) for high-intent leads.
• Analyze lead quality and pipeline contribution from each digital source to refine future strategies.
• Ensure consistent handoff between marketing-generated leads (MQLs) and sales-qualified leads (SQLs).
• Support in utilization of OEM marketing development funds, ensuring proper planning, execution, and ROI tracking across eligible campaigns

Performance Marketing & Analytics:

• Manage SEO, SEM, and paid media campaigns to increase organic and paid reach.
• Analyze digital campaign performance; track KPIs such as traffic, conversion, and engagement rates, and prepare regular reports with actionable insights.
• Use tools like GA4, HubSpot, or Dynamics 365 Analytics to report on ROI, CPL, and campaign effectiveness.
• Continuously A/B test creatives, landing pages, and ad copies to improve performance.

Marketing-Sales Collaboration:

• Collaborate with sales, pre-sales and business teams to align campaigns, and revenue goals.
• Provide sales teams with digital insights (buyer trends, campaign performance, and engagement data).
• Contribute to content strategy that supports digital campaigns such as product spotlights, case studies, and customer testimonials.

Reports:

• Weekly and Monthly Digital Campaign Reports
• Weekly and Monthly Lead Generation Reports
• SEO and Social Media Performance Dashboards
• Event Engagement and Traffic Analysis Reports

Key Skills & Qualifications

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field.
• 4 years of experience in digital marketing, performance marketing, or digital sales (preferably B2B/SaaS).
• Proven experience managing and optimizing digital campaigns across Google Ads, LinkedIn, Meta and CRMs
• Strong content creation and copywriting skills.
• Demonstrated success in lead generation, pipeline attribution and MQL-to-SQL conversion management.
• Strong understanding of SEO/SEM, web analytics, and conversion optimization.
• Excellent communication, creativity, and data interpretation abilities.