Job Summary

• We are seeking a creative and analytical Digital Marketing Officer to join our team.
• The ideal candidate will be responsible for developing, implementing, and managing online marketing campaigns that promote the company’s products and services to ensure sales.
• You will play a major role in enhancing brand awareness within the digital space and driving website traffic to generate leads and sales.

Key Responsibilities

• Develop, execute, and manage digital marketing campaigns across various platforms including SEO/SEM, email, social media, and display advertising.
• Monitor and report performance metrics (e.g., web traffic, lead generation, conversion rates) using tools like Google Analytics, etc.
• Create and manage high-quality digital content for social media platforms, blogs, email newsletters, and other digital channels.
• Handle content creation and design officer to create visually appealing and engaging content.
• Optimize website content and landing pages for SEO to improve search rankings.
• Stay updated with the latest trends and best practices in digital marketing and emerging platforms.
• Analyze market trends, customer insights, and competitor strategies to refine marketing efforts.
• Manage relationships with external vendors and digital agencies.

Qualifications

• A First Degree
• Minimum of 1 year experience as a Digital Marketing Officer or similar role in a travel company
• Knowledge of Google Analytics, Google Ads, Facebook Ads, and other relevant marketing tools.
• Experience with SEO / SEM, PPC, email marketing, and social media advertising.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication and content creation skills.
• Candidates living in and around Surulere are preferred.