Job Summary

• The Digital Marketing & IT Specialist will develop and execute online marketing strategies to promote the company’s real estate properties and brand presence.
• The role focuses on driving engagement, generating qualified leads, and enhancing visibility across digital platforms through creative and data-driven campaigns.

Core Responsibilities
Digital Marketing Strategy:

• Develop and implement online campaigns to promote property listings and brand visibility.
• Manage social media platforms, website updates, and online advertising.
• Track campaign performance and provide regular reports with insights.

Content & SEO Management:

• Optimize website content and property listings for search engine visibility.
• Coordinate creation of digital content such as blogs, email campaigns, and property newsletters.
• Ensure consistency of brand messaging across all digital platforms.

Analytics & Innovation:

• Monitor digital trends and recommend strategies to enhance marketing performance.
• Use analytics to measure engagement and refine marketing strategies.
• Introduce innovative digital tools to support business growth.

IT & Website Management:

• Design, develop, and manage company websites to ensure functionality, user-friendliness, and up-to-date property listings.
• Provide basic IT support including troubleshooting hardware/software issues and liaising with external IT vendors when necessary.
• Ensure data security, backups, and smooth operation of digital platforms.
• Implement website improvements for better speed, responsiveness, and user experience.
• Manage hosting, domain, and email configurations as required.

Lead Generation & Customer Engagement:

• Drive online lead generation through targeted campaigns and landing pages.
• Manage digital inquiries and ensure timely follow-up with prospective clients.

Collaboration & Support:

• Work closely with sales and operations teams to align marketing campaigns with property launches.
• Support offline marketing activities with digital amplification.

Minimum Qualifications

• Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field.
• Professional certifications in Digital Marketing are an added advantage.
• Proven experience (2 years) in digital marketing, preferably within the real estate or property industry.
• Strong portfolio of successful campaigns (social media, SEO/SEM).

Skills / Competencies:

• Proficiency in SEO, SEM, and Google Analytics
• Strong social media management skills
• Content creation and copywriting ability
• Email marketing and CRM knowledge
• Data analysis and reporting skills
• Creativity and attention to detail
• Strong communication and collaboration.

Our Benefits

• Collaborative Team Environment: Work in a supportive, team-oriented atmosphere that encourages productivity and professional growth.
• Competitive Compensation: Receive attractive salary packages and benefits that reflect the company’s commitment to newemployees.