Salary Range: ₦200,000 – ₦350,000/month (based on experience & performance)

ABOUT US

Mobo’s Fashion is a fast-growing fashion retail brand committed to style, quality, and exceptional customer experience. We are expanding our digital presence and seeking a creative, data-driven Digital Marketer to grow brand visibility, engagement, and online sales.

JOB SUMMARY

The Digital Marketer will be responsible for planning, executing, and optimising digital marketing strategies across social media, paid ads, email, and e-commerce platforms to drive traffic, conversions, and customer loyalty.

KEY RESPONSIBILITIES

• Develop and implement digital marketing strategies aligned with sales goals
• Manage social media platforms (Instagram, Facebook, TikTok, WhatsApp Business, etc.)
• Plan, execute, and optimise paid ads (Meta Ads, Google Ads, TikTok Ads)
• Create and manage content calendars and campaign schedules
• Monitor engagement, traffic, and conversion performance
• Collaborate with content creators, designers, and sales teams
• Manage email marketing, SMS campaigns, and customer remarketing
• Optimise website and online store listings for conversions
• Track KPIs and prepare weekly/monthly digital performance reports
• Stay up-to-date with digital marketing trends in fashion and retail

Requirements & Qualifications

• Bachelor’s degree in Marketing, Mass Communication, Business, or related field
• 2 – 5+ years experience in digital marketing (fashion/retail experience is an advantage)
• Hands-on experience with social media management and paid advertising
• Strong knowledge of Meta Ads, Google Ads, and analytics tools
• Experience with Canva, CapCut, or basic video editing tools
• Data-driven mindset with the ability to analyse and optimise campaigns
• Excellent communication and creative thinking skills
• Experience with e-commerce platforms is a plus

CORE SKILLS

• Social Media Marketing & Management
• Paid Advertising (Meta, Google, TikTok)
• Content Strategy & Scheduling
• Analytics & Performance Tracking
• Email & SMS Marketing
• Conversion Optimization
• Trend Analysis & Creative Ideation

What We Offer

• Competitive salary
• Growth opportunities in a fast-growing fashion brand
• Creative and collaborative work environment
• Staff fashion discounts