Key Responsibilities

Strategy & Planning

• Own the go-to-market plan and campaign calendar across channels (paid, owned, earned, and offline).
• Define ICPs, buyer journeys, value propositions, and messaging for B2C/B2B segments.

Digital Marketing Execution

• Plan and manage performance campaigns (Google Ads, Meta Ads, YouTube, Display), SEO/SEM, and paid social.
• Lead content and social strategy (LinkedIn, Instagram, X/Twitter, TikTok), including copy, creatives, and community engagement.
• Run email and lifecycle automation (onboarding, nurture, win-back) with A/B testing and deliverability best practice.
• Manage web UX/CRO: landing pages, forms, pixels, tags, and conversion events.

Sales & Business Development

• Build and qualify pipelines via inbound/outbound tactics; run demos and discovery calls.
• Nurture partnerships and affiliates; coordinate events, pop-ups, print collateral, and promotional activations.
• Work closely with Product to translate customer feedback into features and offers.

Analytics & Reporting

• Own marketing and sales dashboards (GA4, Ads Managers, CRM reports)
• Forecast pipeline and produce weekly/monthly performance reports with clear recommendations.

Brand, Compliance & Ops

• Maintain brand consistency across all touchpoints.
• Ensure marketing and sales activity aligns with data-protection and financial-services guidelines in relevant markets.

Requirements & Skills

• 3+ years’ experience in digital marketing and/or growth + hands-on sales or business development.
• Proven success running multi-channel campaigns and hitting revenue/lead targets.
• Tools: GA4, Google Tag Manager, Google Ads, Meta Ads, LinkedIn Ads, email automation (e.g., Mailchimp/HubSpot), CRM (HubSpot/Pipedrive), basic design (Canva/Figma) a plus.
• Strong copywriting and storytelling skills; confident with numbers and experimentation.
• Excellent stakeholder management; able to operate independently and meet deadlines.
• Fintech or payments experience is an advantage.

Salary Range

• Competitive (based on experience)