Location: Akinyele-Ibadan, Oyo

Responsibilities

• Develop and execute digital marketing campaigns across various channels, including email, social media, and search engine marketing.
• Create engaging content for digital platforms, including website, blog, and social media posts.
• Optimize website content and user experience to improve search engine visibility and drive organic traffic.
• Monitor and analyze key performance metrics, such as website traffic, engagement, and conversion rates.
• Conduct market research to identify trends, opportunities, and customer preferences.
• Collaborate with cross-functional teams to develop integrated marketing campaigns.
• Manage relationships with external vendors, agencies, and partners.
• Stay up-to-date with digital marketing trends and best practices.
• Test and optimize marketing tactics to improve performance and ROI.
• Prepare reports and presentations to communicate campaign results and insights.

Qualifications

• Bachelor’s Degree in Marketing, Communications, or related field.
• 3+ years of proven experience in digital marketing, preferably in a B2B or SaaS environment.
• Strong understanding of digital marketing channels, tools, and techniques.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to multitask and manage projects in a fast-paced environment.
• Proficiency in digital marketing platforms and analytics tools.
• Strong analytical skills and attention to detail.
• Self-motivated with a passion for learning and professional development.

Required Skills:

• Understanding of Marketing Fundamentals
• Knowledge of Digital Marketing Channels
• Analytics proficiency
• SEO and SEM Expertise
• Content Creation Skills
• Social Media Management Capability
• Creativity in Campaign and Content Development
• Graphics designing.