Position Overview

The Digital Marketer will design and execute FiNGO Consulting’s digital marketing and business-development strategy. The role combines online marketing expertise with lead generation and client outreach, ensuring the company maintains a strong digital presence while actively sourcing and pursuing new consultancy opportunities.

Key Responsibilities

Digital Marketing & Brand Visibility

• Develop and implement a comprehensive digital marketing strategy aligned with FiNGO’s business objectives.
• Manage content creation and campaigns across the website, email, and social media platforms.
• Coordinate paid advertising (Google Ads, LinkedIn, Facebook, Instagram) and optimize SEO/SEM for higher search rankings.
• Monitor and report on KPIs such as web traffic, engagement, and campaign ROI.

Opportunity Sourcing & Lead Generation

• Identify consultancy opportunities online—including tenders, RFPs, donor-funded projects, and partnership calls—via relevant portals, professional networks, and industry websites.
• Build and maintain a database of prospects and qualified leads.
• Draft and send personalized outreach emails to potential clients and partners.
• Follow up on leads through email, calls, and LinkedIn to nurture relationships and convert prospects into contracts.
• Collaborate with the operations team to prepare capability statements and marketing collateral for proposals.

Client Relationship Management

• Maintain an up-to-date CRM or lead tracker, recording all communications and next steps.
• Provide weekly reports on leads generated, proposals submitted, and follow-up status.
• Support the consulting team in scheduling meetings and presentations with prospects.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2–4 years’ experience in digital marketing and B2B lead generation, preferably in professional services or consulting.
• Demonstrated ability to research and identify consultancy opportunities on donor, government, or private-sector platforms.
• Strong email marketing skills and familiarity with CRM tools (HubSpot, Zoho, Salesforce, etc.).
• Excellent written and verbal communication; persuasive outreach and follow-up skills.
• Proficiency in Google Analytics, SEO/SEM, and social media advertising.
• Self-starter with strong organizational and time-management abilities.

Key Performance Indicators (KPIs)

• Number and quality of consultancy opportunities identified monthly.
• Growth in qualified leads and conversion rate to proposals or contracts.
• Increase in website traffic, social engagement, and email campaign metrics.
• ROI on paid advertising campaigns.

Compensation & Benefits

• Competitive salary plus performance-based incentives for leads converted to contracts.
• Opportunities for professional development and training.
• Flexible work arrangements (if applicable).