Role Summary

• The Operations & Marketing Manager will be responsible for overseeing the smooth day-to-day operations of the academy while designing and executing marketing strategies that increase enrolment, visibility, and brand credibility.
• This role is central to the academy’s growth and sustainability.

Key Responsibilities
Operations Management:

• Oversee daily administrative and academic operations to ensure efficiency and quality service delivery
• Coordinate class schedules, tutors, learning resources, and student records
• Ensure smooth onboarding of new students and tutors
• Maintain operational systems, processes, and documentation
• Monitor service quality and handle student and parent inquiries professionally
• Support management with operational planning and reporting.

Marketing & Growth:

• Develop and implement marketing strategies to increase student enrolment
• Manage the academy’s online presence (social media, website content, promotions)
• Design and execute campaigns, promotions, and referral programs
• Build partnerships with schools, organisations, and communities
• Track marketing performance and provide regular reports on enrolment growth
• Drive brand awareness and position the academy as a trusted language-learning centre.

Qualifications & Requirements

• Bachelor’s degree in Business Administration, Marketing, Education, or a related field
• Proven experience in operations, marketing, or education management
• Strong understanding of digital and offline marketing strategies
• Excellent organisational, communication, and leadership skills
• Ability to multitask, meet targets, and work independently
• Proficiency in Microsoft Office and basic digital marketing tools.

Key Competencies:

• Strategic thinking and problem-solving
• Strong attention to detail
• Results-driven with a growth mindset
• Customer-focused approach
• Ability to work under minimal supervision.

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