Main Function

• The Conference & Events Sales Executive is responsible for generating revenue through the sale of conference, banquet, meeting, and event spaces.
• The role focuses on identifying leads, converting inquiries into confirmed business, maintaining client relationships, and ensuring exceptional service standards that reflect the prestige of a luxury hotel.
• The position requires exceptional sales capability, attention to detail, and a passion for hospitality excellence.

Role Responsibilities
Sales & Revenue Generation:

• Actively sell and promote hotel conference rooms, banquet halls, event packages, and corporate meeting facilities.
• Convert inquiries into confirmed bookings through effective communication, negotiation, and client engagement.
• Achieve monthly and annual sales targets in line with hotel’s financial goals.
• Assist in creating promotion plans and pricing structures for different market segments (corporate, weddings, diplomatic, NGOs, etc.).

Client Relationship Management:

• Establish, manage, and maintain strong relationships with corporate clients, event planners, travel agents, embassies, and VIP guests.
• Conduct site inspections, presentations, and meetings with potential clients.
• Respond to client questions, custom requests, and concerns in a timely and professional manner.
• Maintain high levels of service and hospitality before, during, and after events.

Event Coordination & Planning Support:

• Work closely with internal teams (Banquets, Catering, Rooms Division, F&B, Front Office) to ensure successful execution of events.
• Understand client requirements and communicate them clearly to operational departments using approved function sheets/BEOs.
• Participate in operational meetings to review event details, guest needs, and technical requirements.
• Ensure smooth handover from sales to events operations and follow up post-event for feedback.

Market Research & Business Development:

• Identify new business opportunities and partnerships within key industries and geographical segments.
• Participate in trade shows, sales missions, hotel exhibitions, and networking events to increase visibility.
• Monitor competitor offerings, pricing, and service standards to maintain a competitive advantage.
• Maintain a strong pipeline of leads in CRM systems.

Administration & Reporting:

• :Maintain accurate and up-to-date records of leads, negotiations, contracts, and correspondence.
• Prepare proposals, quotations, contracts, and event packages in accordance with hotel policies.
• Generate weekly and monthly sales reports, forecasting data, and market performance insights.
• Ensure compliance with hotel SOPs, brand guidelines, legal requirements, and internal approval processes.

Experience / Qualification

• Bachelor’s Degree in Business, Marketing, Hospitality Management or a related field.
• 3–5 years of sales experience, preferably in hotels, luxury events, or business development roles.
• Proven track record in conference & events sales, corporate bookings, or meeting/convention business.
• Experience working with CRM systems, PMS (Opera), and event management software is an advantage.
• Strong negotiation and presentation skills.

Competencies / Skills
Sales & Commercial Skills:

• Strong ability to identify sales opportunities, negotiate, and close deals.
• Understanding of client segmentation, pricing strategies, upselling, and market positioning.

Guest Experience Focus:

• Ability to anticipate client needs and personalize service.
• High-level professionalism and sensitivity with VIP and corporate clients.

Communication & Interpersonal Skills:

• Excellent written and verbal communication skills.
• Ability to network, present solutions, and build long-term partnerships.

Organizational & Multi-tasking Capabilities:

• Able to manage multiple inquiries, proposals, and timelines simultaneously.
• Strong attention to detail in documentation, planning, and follow-up.

Behavioural Qualities / Other Competencies:

• High emotional intelligence and polished appearance.
• Confidence, diplomacy, and a calm approach in stressful situations.
• Proactive, goal-oriented, and discreet, especially with high-profile clientele.
• Strong work ethic, integrity, and accountability.