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Channel Manager (B2B) at Workforce Group

  • Job Type Full Time
  • Qualification BA/BSc/HND , MBA/MSc/MA
  • Experience 7 years
  • Location Lagos
  • Job Field Sales / Marketing / Retail / Business Development&nbsp

Channel Manager (B2B) at Workforce Group

Channel Manager (B2B)

Job Summary

  • Are you a dynamic commercial leader with a proven record of driving B2B growth in the FMCG or agro-processing sector?
  • A leading multinational in the refined edible oil and consumer goods industry is seeking a Channel Manager (B2B) to lead its industrial sales and distribution strategy across Nigeria.
  • This role is ideal for a strategic business builder who thrives on driving volume growth, strengthening institutional partnerships, and managing high-impact commercial operations.

What You’ll Do

  • Lead the design and execution of a national B2B sales and distribution strategy for refined oil products.
  • Acquire, grow, and manage relationships with industrial buyers, food processors, hospitality chains, and major distributors.
  • Negotiate long-term supply agreements, optimize channel performance, and ensure seamless order-to-fulfillment delivery.
  • Drive measurable sales growth and profitability targets through data-driven planning, CRM insights, and execution excellence.
  • Collaborate cross-functionally with supply chain, marketing, and commercial finance teams to maintain optimal service levels and operational efficiency.
  • Monitor market trends, competitor activities, and pricing dynamics to inform proactive commercial strategy.
  • Lead and mentor the B2B sales team to achieve superior market penetration, customer retention, and profitability outcomes.

What You Bring

  • Bachelor’s Degree in Business Administration, Marketing, or related field (MBA preferred).
  • Minimum of 7 years progressive sales leadership experience in FMCG or manufacturing with strong exposure to B2B and B2C channels.
  • Proven success in key account management, trade marketing, and distributor partnerships.
  • Excellent negotiation, data interpretation, and strategic communication skills.
  • Strong understanding of route-to-market frameworks, demand planning, and sales automation tools (CRM/SFA).

Method of Application

Interested and qualified candidates should send their CV to: executivesearch@workforcegroup.com using the Job Title as the subject of the email.

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