- Job Type Full Time
- Qualification BA/BSc/HND , MBA/MSc/MA
- Experience 7 years
- Location Lagos
- Job Field Sales / Marketing / Retail / Business Development 
Channel Manager (B2B) at Workforce Group
Channel Manager (B2B)
Job Summary
- Are you a dynamic commercial leader with a proven record of driving B2B growth in the FMCG or agro-processing sector?
- A leading multinational in the refined edible oil and consumer goods industry is seeking a Channel Manager (B2B) to lead its industrial sales and distribution strategy across Nigeria.
- This role is ideal for a strategic business builder who thrives on driving volume growth, strengthening institutional partnerships, and managing high-impact commercial operations.
What You’ll Do
- Lead the design and execution of a national B2B sales and distribution strategy for refined oil products.
- Acquire, grow, and manage relationships with industrial buyers, food processors, hospitality chains, and major distributors.
- Negotiate long-term supply agreements, optimize channel performance, and ensure seamless order-to-fulfillment delivery.
- Drive measurable sales growth and profitability targets through data-driven planning, CRM insights, and execution excellence.
- Collaborate cross-functionally with supply chain, marketing, and commercial finance teams to maintain optimal service levels and operational efficiency.
- Monitor market trends, competitor activities, and pricing dynamics to inform proactive commercial strategy.
- Lead and mentor the B2B sales team to achieve superior market penetration, customer retention, and profitability outcomes.
What You Bring
- Bachelor’s Degree in Business Administration, Marketing, or related field (MBA preferred).
- Minimum of 7 years progressive sales leadership experience in FMCG or manufacturing with strong exposure to B2B and B2C channels.
- Proven success in key account management, trade marketing, and distributor partnerships.
- Excellent negotiation, data interpretation, and strategic communication skills.
- Strong understanding of route-to-market frameworks, demand planning, and sales automation tools (CRM/SFA).
Method of Application
Interested and qualified candidates should send their CV to: executivesearch@workforcegroup.com using the Job Title as the subject of the email.

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