About the job

• Sproxil is seeking a highly strategic, entrepreneurial, and forward-thinking Business Innovation Lead to identify emerging market needs, conceptualize new product or service opportunities, validate early demand with real customers, and secure the first contracts before handoff to the Sales team for scale.
• This role is ideal for someone with strong market research, commercial strategy, financial modeling, problem-solving, and client-facing skills, with the ability to translate unstructured opportunities into revenue-generating solutions.

Key Responsibilities

• Market Discovery & Opportunity Mapping
• Conduct continuous market research to identify unmet needs, emerging trends, and innovation gaps across relevant industries.
• Analyze customer pain points, competitive offerings, regulatory trends, and potential market size.
• Validate market assumptions through interviews, field visits, and data-driven analysis.
• New Solution Development
• Work with internal teams (Tech, Sales, Product) to conceptualize solutions tailored to verified market needs.
• Translate customer insights into value propositions, solution designs, and problem statements.
• Lead feasibility assessments and define clear use cases for proposed solutions.
• Business Case & Financial Modeling
• Develop business cases for new solutions, including:
  • Market sizing & segmentation
  • Total Addressable Market (TAM)
  • Go-to-market strategy
  • Pricing model
  • Basic financial projections (revenue forecast, unit economics, ROI, cost structures).
• Early Commercialization & Pilot Sales
• Engage potential clients to pitch new solutions and secure pilot contracts.
• Manage the full lifecycle of early commercial engagements — from proposal to close.
• Test solution viability in real-world environments and collect feedback for refinement.
• Internal Collaboration & Handover
• Work closely with Product, Tech, and Sales teams to ensure the successful transition from pilot to scalable commercial offering.
• Document the MVP requirements, customer insights, competitive analysis, and business case.
• Strategic Leadership
• Advise leadership on innovation strategy and market expansion initiatives.
• Identify partnership or ecosystem opportunities that support solution success.
• Monitor external shifts that could impact new business opportunities.

Requirements
Required Skills & Competencies
Core Competencies

• Strong analytical and problem-solving abilities
• Excellent business writing and presentation skills
• Financial modeling (Excel or equivalent)
• Structured thinking and strategic planning
• Customer engagement and pitching
• Market research and opportunity assessment
• Entrepreneurial mindset and ability to operate independently

Soft Skills

• Curiosity and proactive hunger for exploring new ideas
• Self-drive and minimal supervision
• Creativity and ability to work in ambiguity
• Strong communication and stakeholder management
• Ability to simplify complex problems and communicate clearly

Experience Requirements

• 10–15 years of experience in roles such as:
  • Business development (non-traditional BD)
  • Management consulting
  • Venture building / startup founder
  • Product strategy
  • Innovation management
  • Corporate strategy
• Demonstrated experience launching new solutions, business lines, or entering new markets.
• Experience building business cases and engaging C-level clients.

Educational Qualifications

• Bachelor’s degree in Business, Economics, Engineering, Management, or related fields.
• MBA is an added advantage but not mandatory.