About the Job

• The Business Development Associate’s main roles are to make sales by closing deals and developing new revenue models.  
• The individual will be responsible for identifying and qualifying leads, closing deals, and ensuring consistent client satisfaction through targeted engagement strategies across both digital and non-digital channels. 
• The individual is expected to be heavily on-ground ensuring sales targets are met and deals are closed.  

Key Duties and Responsibilities
Client Profiling, Lead Generation, and Sales:

• Build and maintain a detailed understanding of potential clients, including Growers, Suppliers, and Buyers in the agricultural supply chain. 
• Use market research to identify and prospect new business opportunities within the target markets.
• Implement lead generation strategies, ensuring that prospects are properly qualified based on strategic targeting criteria.
• Utilize CRM tools and sales databases to track and manage leads. 
• Actively build relationships with key decision-makers to foster long-term partnerships. 
• Develop and execute new Customer Acquisition Strategies 

User Engagement & Metrics Analysis: 

• Track and monitor critical business metrics such as User Acquisition Cost (UAC), Net Promoter Score (NPS), and customer engagement levels across platforms. 
• Analyze the company’s digital and non-digital engagement strategies to optimize user acquisition and retention. 
• Provide insights and recommendations based on the analysis of client interactions, lead generation, and overall engagement. 
• Set monthly and quarterly targets for user engagement and ensure they are met through continuous analysis of client data. 

Working Relationships:

• Sales team, Operations team, Leadership team

Requirements

• Bachelor’s Degree in Business Administration, Marketing, or a related field. 
• 3-4 years of experience in business development, client engagement, and sales (preferably within the B2B sector, technology and/or agriculture ). 
• Proven track record of success in direct client engagement, lead generation, and business acquisition. 
• Strong interpersonal and communication skills, with the ability to build and maintain relationships with senior decision-makers. 
• Familiarity with CRM tools and sales databases to track and manage leads. 

Competencies:

• Client Relationship Management
• Sales & Lead Generation
• Communication & Negotiation Skills
• Analytical Thinking & Problem Solving.