Role Summary

• The Brand Manager is responsible for building, protecting, and growing the brand across all touchpoints—in-store, packaging, digital, and customer experience.
• The role requires a commercially minded marketer who can translate brand strategy into high-impact campaigns that drive foot traffic, engagement, and sales.
• Ideal Candidate: A hands-on Brand Manager who understands the realities of QSR operations, is passionate about food brands, and can turn brand strategy into measurable business results.

Key Responsibilities

• Develop and execute brand strategies that strengthen brand equity and support business growth.
• Plan and manage marketing campaigns, promotions, and product launches across online and offline channels.
• Ensure brand consistency across outlets, packaging, signage, staff presentation, and digital platforms.
• Collaborate with Operations to ensure brand promises are delivered at store level.
• Manage customer insights, market trends, and competitor analysis to inform brand decisions.
• Track brand and campaign performance using relevant KPIs and recommend improvements.
• Work with external agencies, designers, and vendors to deliver brand initiatives on time and within budget.

Key Requirements

• Proven experience in brand management, marketing, or communications, preferably within confectionery, QSR, FMCG, or retail.
• Strong understanding of consumer behavior, retail marketing, and customer experience.
• Ability to balance brand building with commercial and sales objectives.
• Excellent project management, communication, and stakeholder management skills.
• Creative thinker with strong execution capability in a fast-paced environment.