Key Responsibilities

• Develop and implement brand strategies, marketing campaigns, and product launches that deliver sustained double-digit growth.
• Lead new product commercialization and category innovations to capture consumer opportunities.
• Monitor market trends, consumer insights, and competitor activity to inform business decisions.
• Oversee integrated marketing plans across digital, traditional, and trade channels, ensuring ROI-driven execution.
• Collaborate cross-functionally with sales, supply chain, R&D, and finance to deliver business objectives.

Qualifications & Experience

• 5–7 years’ progressive experience in brand management within the FMCG sector.
• Demonstrated P&L responsibility and success in managing brand portfolios.
• Proven track record in product launches, marketing campaigns, and revenue growth delivery.
• Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
• Strong analytical, strategic, and communication skills.
• Proficiency in digital marketing, consumer insights, and business intelligence tools.