Key Responsibilities:

Sales Strategy & Execution

• Develop and implement area sales plans to achieve monthly and annual targets.
• Monitor sales performance and take corrective actions when necessary.
• Analyze market trends, competitor activity, and customer feedback.

Team Management

• Lead, coach, and supervise sales representatives within the assigned region.
• Set performance objectives and conduct regular performance reviews.
• Facilitate training and onboarding of new sales staff.

Customer Relationship Management

• Maintain strong relationships with wholesalers, distributors, and key retailers.
• Resolve customer complaints and ensure high customer satisfaction.
• Identify and capitalize on new business opportunities within the territory.

Distribution & Market Coverage

• Ensure adequate product availability and visibility across all outlets.
• Oversee route-to-market plans and optimize distribution efficiency.
• Monitor and manage stock levels, returns, and shelf-life compliance.

Reporting & Analysis

• Provide regular reports on sales performance, market intelligence, and team activities.
• Track KPIs such as sales volume, revenue, outlet coverage, and collection efficiency.
• Recommend improvements to boost productivity and market penetration