Job Summary

• On behalf of our client, we are recruiting experienced and high-performing Area Sales Managers (ASM) with a strong background within the FMCG industry.
• The ideal candidates must demonstrate a solid history of driving sales growth, managing distributor networks, and executing winning go-to-market strategies across multiple regions.

Key Responsibilities

• Deliver sales performance in line with assigned targets, including volume, distribution, and product visibility.
• Develop and execute regional sales strategies that support the company’s overall business goals.
• Lead, motivate, and manage sales representatives, distributors, and channel partners across the region.
• Track and analyze market trends, competitor activities, pricing structures, and industry movements.
• Ensure strong merchandising standards, brand visibility initiatives, and improved market penetration.
• Generate periodic sales reports, forecasts, and performance reviews.
• Build and sustain productive relationships with major customers, trade partners, and institutional clients.
• Collaborate closely with marketing, supply chain, and other internal departments to ensure product availability and operational efficiency.

Qualifications & Experience

• Bachelor’s Degree in Business Administration, Marketing, or a related field.
• Minimum of 5 years experience in FMCG category.
• Strong knowledge of trade channels including Modern Trade, General Trade, and HORECA.
• Excellent leadership, communication, and negotiation abilities.
• Demonstrated competence in achieving sales targets and managing regional operations.
• Must be target-driven, proactive, and willing to undertake extensive travel.

Salary
N250,000 – N400,000 / Month (Open to Negotiation).