• The Senior Marketing Manager will be directly responsible for or oversee PR, social media planning and execution while ensuring consistency in VerifyMe language and branding. The Senior Marketing Manager will oversee external communications and identify market trends to inform product development.
• Senior Marketing Manager should have a comprehensive knowledge of branding, and Above the Line and below the line markets for advertising. He/she will have the ability to lead a team of content writers, graphic designers, marketing strategists, and social media community managers to have a coordinated campaign that will create brand awareness and establish brand trust.

Responsibilities:

• Collaborate with the business team to uncover insight and strategies to develop and implement marketing and branding strategies for new and existing products.
• Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base.
• Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget.
• Understand marketing key performance metrics (KPIs) and use tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to translate results into actionable insights for marketing team
• Lead the development of our marketing plans working closely with clients, management, creative and content teams, and distribution partners, to create an effective and efficient marketing strategy focused on growing audiences for our products and services.
• Collaborate with cross-functional teams to execute campaigns across the multiple marketing channels.
• Initiate marketing partnerships to drive influencer/partner-led growth
• Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations
• Manage conception, development, and implementation of marketing plan and strategies, and promotional programs for customer acquisition.
• Lead campaign theme brainstorming, ad concept design, and negotiate marketing vendor prices on behalf of VerifyMe.
• Be one of the public faces of VerifyMe.

Minimum Requirements:

• Bachelor’s degree in marketing, advertising, or communications.
• Minimum of 8 years of experience building effective marketing strategies.
• Technically inclined and has worked in IT organizations or marketed technical products or services.
• Practical knowledge of keyword research, Search Engine Optimization and Marketing (SEO & SEM) and App Store Optimization (ASO).
• Conversant with running Pay Per Click (PPC) campaigns on Google, YouTube, LinkedIn, Facebook, Instagram and other ad networks.
• Develop marketing strategies for the Nigerian and African market
• Expert with using power point and excel for intra and extra office communication
• Successful track record in marketing roles creating marketing campaigns
• Excellent leadership, communication, and decision-making skills
• Experience with digital and print marketing.
• Knowledge of creating Below the Line and Above the Line marketing strategies.
• Proven ability to plan and manage budgets.
• Established portfolio of media and PR contacts
• Eloquent speaker and writer

go to method of application »