Role Overview

• The Omni-Channel Manager is responsible for driving seamless customer engagement and revenue growth across all digital and online sales channels. This role ensures the effective operation of ecommerce storefronts, alignment of digital sales strategies with marketing initiatives, and an optimized customer journey from browsing to post-purchase support. The ideal candidate will combine expertise in ecommerce management, data analysis, and cross-functional coordination to deliver a consistent, high-performing omni-channel experience.

Key Responsibilities

Ecommerce Storefront Management

• Manage day-to-day operations of ecommerce platforms, ensuring accurate product presentation, pricing, and merchandising.
• Develop and implement strategies to improve site usability, conversion rates, and average order value.

Inventory & Supply Chain Coordination

• Collaborate with the supply chain and inventory teams to maintain optimal stock levels for online sales.
• Proactively address potential stockouts or overstocks through forecasting and reporting.

Performance Analysis & Optimization

• Track and analyze ecommerce KPIs such as conversion rates, traffic sources, bounce rates, cart abandonment, and customer acquisition costs.
• Generate actionable insights and implement optimization strategies to improve channel performance.

Customer Experience Oversight

• Ensure a seamless digital experience across all touchpoints including site navigation, mobile responsiveness, checkout flow, and post-purchase communication.
• Coordinate with the customer service team to ensure timely resolution of ecommerce-related issues.

Marketing & Campaign Execution

• Work closely with marketing to plan and execute promotional campaigns, product launches, and seasonal initiatives that support online revenue goals.
• Align digital content and promotional messaging across all channels.

Competitor & Market Analysis

• Monitor competitor websites and pricing strategies to maintain strong market positioning.
• Recommend and implement adjustments to stay competitive in real-time.

Technology & Innovation

• Identify and implement e-commerce tools or platforms to enhance functionality and improve customer experience.
• Stay current on emerging digital commerce trends and technologies.

Qualifications & Requirements

• Bachelor’s degree in Business, Marketing, E-commerce, or a related field.
• 5+ years of experience managing ecommerce operations or omni-channel retail strategies.
• Strong analytical skills with proficiency in tools such as Google Analytics, Shopify Analytics, or similar platforms.
• Experience with e-commerce platforms (e.g., Shopify) and CMS tools.
• Familiarity with digital marketing tactics and campaign performance metrics.
• Strong project management and organizational skills.
• Excellent communication and collaboration abilities across cross-functional teams.
• Ability to work in a fast-paced, data-driven environment and make decisions based on customer insights and sales performance.