Job Purpose

• To lead and drive sales operations for the bicycle product segment by managing channel networks, developing strategic partnerships, achieving revenue targets, and building a high-performing sales team to expand market share across key regions.

Key Responsibilities
Sales Strategy & Execution:

• Design and implement effective sales strategies aligned with organizational goals.
• Develop territory-wise sales plans and ensure timely execution by the team.
• Track sales performance against targets and drive necessary interventions.

Team Leadership:

• Manage, coach, and mentor a team of sales executives and officers.
• Set clear KPIs for the team and conduct regular performance reviews.
• Identify training and development needs to build team capabilities.

Channel Development & Management:

• Build and expand the dealer/distributor network across urban and rural markets.
• Negotiate channel margins, trade schemes, and incentives to drive partner engagement.
• Resolve distributor/dealer issues promptly to ensure smooth operations.

Key Account & Institutional Sales:

• Identify and develop large-volume B2B and institutional opportunities (e.g., delivery companies, government programs, NGOs).
• Build long-term relationships with key accounts to ensure repeat business.

Market Intelligence & Expansion:

• Analyze market trends, competitor moves, pricing strategies, and consumer behavior.
• Recommend new market entries, product positioning, and pricing policies.

Sales Reporting & Forecasting:

• Maintain accurate sales forecasts, pipeline tracking, and performance reports.
• Report monthly to senior management on progress, challenges, and action plans.

Key Performance Indicators (KPIs)

• Achievement of revenue and volume targets.
• Growth in channel base and geographic reach.
• Team productivity and retention.
• Dealer satisfaction and loyalty index.
• Market share improvement.

Qualifications & Experience

• Education: Bachelor’s degree in Business, Marketing, or related field.
• Experience: 5–8 years in sales leadership roles, preferably in bicycles, two-wheelers, consumer durables, or FMCG.

Skills:

• Strong leadership and people management skills.
• Proven ability to scale sales and manage multi-location teams.
• Excellent negotiation, communication, and analytical skills.
• Familiarity with CRM tools and basic financial concepts.

Other Requirements:

• Willingness to travel across multiple regions.
• Passion for bicycles, mobility, or fitness products is a plus.

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Job Summary

• To drive the sales of bicycles through an effective network of channel partners (dealers, distributors, retailers) by building strong relationships, managing sales targets, and expanding market presence.

Key Responsibilities
Channel Management:

• Develop and maintain strong relationships with existing dealers and distributors.
• Identify, appoint, and onboard new dealers and retail partners in assigned territories.
• Ensure channel partners are properly trained on product offerings, sales techniques, and brand positioning.

Sales & Target Achievement:

• Achieve monthly, quarterly, and annual sales targets.
• Drive secondary sales (sales to end customers) through channel partners.
• Monitor and support dealer sell-out initiatives.

Market Development:

• Analyze market trends, competitor activities, and customer preferences to identify growth opportunities.
• Organize and participate in local promotional activities, events, and exhibitions to drive brand visibility.

Inventory & Order Management:

• Ensure adequate inventory at distributor and dealer points.
• Coordinate order placement, fulfillment, and payment collections.

Reporting & MIS:

• Provide regular sales updates, forecasts, and market intelligence reports to management.
• Maintain accurate dealer and distributor databases.

Customer Support:

• Address and resolve dealer and end-customer concerns promptly.
• Ensure after-sales service support through the proper channel.

Key Performance Indicators (KPIs)

• Achievement of sales targets.
• Growth in channel partner network.
• Dealer engagement and satisfaction scores.
• Inventory turnover ratio.
• Collection efficiency (payment recovery).

Key Requirements

• Education: Graduate in Business Administration, Marketing, or related fields. MBA preferred.
• Experience: 5 – 10 years of experience in channel sales, preferably in bicycles, two-wheelers, sports goods, or related industries.

Skills:

• Strong negotiation and relationship management skills.
• Excellent communication and interpersonal abilities.
• Analytical mindset with basic proficiency in MS Office (Excel, PowerPoint, Word).
• Energetic, self-motivated, and target-oriented.

Other Requirements:

• Willingness to travel extensively within the assigned territory.
• Passion for cycling or fitness is an added advantage.

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