Job Summary

• The Sales Analyst is responsible for collecting, analyzing, and interpreting sales data to provide actionable insights that drive sales performance, optimize sales strategies, and support business decisions.
• The role involves evaluating trends, forecasting demand, tracking KPIs, and preparing detailed reports for the sales and management teams.

Key Responsibilities

• Collect, analyze, and report sales data from various sources such as CRM systems, ERP platforms, and distributor reports.
• Generate regular sales performance reports, dashboards, and presentations for management and sales teams.
• Track and monitor key sales metrics (e.g., volume, revenue, customer growth, territory performance, etc.).
• Identify trends, gaps, and opportunities to improve sales effectiveness and revenue generation.
• Assist in sales forecasting and demand planning, working closely with supply chain and marketing teams.
• Support the development and implementation of sales strategies based on analytical findings.
• Evaluate the success of promotional campaigns and pricing initiatives using historical data and ROI analysis.
• Segment customers and territories for more efficient targeting and resource allocation.
• Maintain sales database integrity and ensure accurate and up-to-date data entry.
• Collaborate with sales representatives, marketing, and finance teams to support cross-functional projects.

Key Skills & Competencies:

• Strong analytical and quantitative skills
• Proficiency in Excel and data visualization tools (e.g., Power BI, Tableau)
• Familiarity with CRM and ERP systems (e.g., Salesforce, SAP, Zoho)
• Ability to interpret and communicate complex data clearly
• Strong attention to detail and accuracy
• Good organizational and time management skills
• Team player with excellent communication and presentation skills.

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Job Summary

• The Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans for the organization in order to attract potential customers and retain existing ones.
• This role covers brand management, market research, digital and traditional marketing, promotions, and campaign execution to support business growth and sales objectives.

Key Responsibilities

• Develop and implement marketing strategies to achieve organizational objectives and drive business growth.
• Plan and oversee campaigns across multiple channels including digital (social media, email, SEO/SEM), print, radio, and events.
• Conduct market research and competitive analysis to identify new market opportunities and monitor industry trends.
• Manage the company’s brand identity and ensure consistent messaging across all marketing and communication platforms.
• Collaborate with sales, product development, and management teams to align marketing efforts with business goals.
• Oversee the creation of marketing materials, such as brochures, newsletters, flyers, and multimedia content.
• Manage and optimize digital marketing campaigns using analytics tools to track performance and ROI.
• Maintain relationships with media outlets, vendors, and agencies for advertising and promotional opportunities.
• Prepare and manage the marketing budget, ensuring effective allocation and monitoring of marketing expenditures.
• Lead and supervise the marketing team, providing guidance, support, and performance feedback.

Key Skills & Competencies

• Strong knowledge of marketing strategies, channels, and branding
• Excellent communication and interpersonal skills
• Analytical mindset and data-driven decision-making
• Proficiency in digital marketing tools and platforms (Google Ads, Meta Business Suite, Mailchimp, etc.)
• Ability to manage multiple projects and meet deadlines
• Leadership and team management capabilities
• Creativity and innovation

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