Role Overview

• The Retail & Distribution Sales Lead will be responsible for driving sales revenue through our owned retail platforms (online and physical), third-party retail partners, and an extensive distribution channel comprising AV dealers, installers, cooperatives, real estate developers, and trade partners. The ideal candidate is a commercially astute, results-driven leader with a proven track record of delivering sales targets and building scalable multi-channel networks.

Key Responsibilities:

Revenue Growth & Sales Target Achievement

• Lead revenue generation across all retail and distribution channels to meet monthly, quarterly, and annual sales targets.
• Monitor sales pipelines, optimize conversion rates, and proactively manage underperformance.

Retail & Channel Network Development

• Build, expand, and nurture a robust network of retail outlets, AV dealers, distributors, and institutional trade partners.
• Drive recruitment and onboarding of new partners aligned with market coverage and business expansion objectives.

Route-to-Market (RTM) & Channel Strategy Execution

• Develop and implement effective RTM strategies for both existing and new products.
• Optimize territory coverage, product availability, pricing structures, and promotional campaigns.
• Ensure alignment between sales, marketing, and distribution operations.

Retail Operations Oversight

• Oversee daily retail operations across physical outlets and online platforms.
• Ensure adherence to sales processes, inventory management, merchandising standards, and customer service protocols.

Trade Marketing & Activation Management

• Collaborate with the Marketing team to plan and execute in-store promotions, trade activations, and consumer engagement initiatives.
• Maximize in-market brand visibility and sell-out opportunities.

Sales Reporting, Forecasting & Market Intelligence

• Track channel performance metrics, analyze sales data, and provide actionable insights to inform business decisions.
• Maintain competitor intelligence and market trend analysis to support strategic planning.

Team Leadership & Sales Force Management

• Recruit, coach, and lead a high-performing retail and field sales team.
• Set clear KPIs, conduct performance reviews, and implement performance improvement initiatives.
• Foster a results-driven, collaborative sales culture.

Requirements

• Minimum 6 years of progressive sales leadership experience in consumer electronics, lifestyle tech, FMCG, or allied sectors.
• Proven track record of achieving and exceeding sales targets.
• Demonstrated ability to build and manage multi-channel retail and distribution networks.
• Strong expertise in RTM strategy development, trade partner management, and field team leadership.
• Solid analytical skills in forecasting, pricing strategy, and market intelligence.
• Prior experience managing sales P&L or contributing to commercial business planning is a distinct advantage.
• Excellent communication, negotiation, and interpersonal skills.
• Willingness to travel locally and regionally as needed.

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