Responsibilities

• Develop and implement a comprehensive social media strategy aligned with overall business goals.
• Conduct competitive research and audience analysis to inform content and campaigns.
• Create and manage engaging content (text, image, video) across platforms (e.g., Facebook, Instagram, LinkedIn, Twitter/X).
• Develop and maintain a content calendar.
• Monitor and engage in relevant conversations to build community and brand loyalty.
• Manage user-generated content and influencer collaborations.
• Analyse key metrics and report on social media performance (reach, engagement, conversions, etc.).
• Use analytics tools (e.g., Meta Business Suite, Google Analytics, Sprout Social) to measure success and adjust strategies accordingly.
• Plan and execute social media advertising campaigns (paid social).
• Track ROI and optimize ads for performance.
• Stay aligned with other digital marketing efforts (email, SEO, content marketing).
• Develop and execute content strategies across all major social media platforms of the organization.
• Create high-quality, engaging, and original content.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field (preferred).
• 3 – 5 years of proven experience in social media management or digital marketing.
• Strong content creation and storytelling skills
• Deep familiarity with Instagram and other platforms’ growth strategies.
• Portfolio or examples of past successful campaigns and content.