• We are seeking a dynamic and results-driven leader to join DAG Industries as the Deputy Business Head for Premium Tyres category in Nigeria. This is a high-impact leadership role responsible for driving the profitable expansion of premium brand tyres within Nigeria’s competitive market. You will lead the Premium Tyres vertical as a standalone profit center, overseeing sales, distribution, retail expansion, and brand equity while working closely with DAG’s leadership and OEM’s global team.

Key Responsibilities:

Business Strategy & Market Development

• Define and execute short- and long-term strategies to establish as a leading tyre brand in Nigeria.
• Identify high-growth segments (passenger, and commercial tyres) and develop targeted go-to-market strategies.
• Expand distribution through strategic partnerships with dealers, distributors, and fleet operators.

Sales, Distribution & Profitability

• Drive revenue growth by achieving volume targets, optimizing margins, and minimizing channel leakages.
• Strengthen B2B & B2C partnerships to enhance market penetration and share.
• Ensure efficient inventory planning and order fulfilment for superior customer service.

Retail Expansion & Customer Experience

• Spearhead the rollout of exclusive premium tyres retail outlets across key Nigerian markets.
• Design customer-centric retail formats with a focus on service excellence and brand aesthetics.
• Implement training programs for front-end staff to ensure high-quality tyre servicing.

Team Leadership & Collaboration

• Build and lead a high-performing team across sales, marketing, and technical support functions.
• Foster cross-functional alignment with DAG’s central teams for seamless operations.

Brand Building & Market Engagement

• Partner with Premium tyre brand on localized marketing campaigns to strengthen brand affinity.
• Engage with fleet operators, industry influencers, and trade bodies to enhance brand credibility.

Governance & Performance Management

• Monitor P&L, business forecasts, and KPIs to ensure profitability and compliance.
• Uphold Premium tyre brand policies, DAG’s commercial standards, and Nigerian regulatory requirements.

Ideal Candidate Profile:

Education:

• Bachelor’s degree in Engineering or a related technical field.
• MBA from a reputed institution is a plus.

Experience:

• 10–15 years in the tyre industry, with at least 5 years in a senior leadership role preferably in African countries.
• Prior experience with a leading international tyre brand (e.g., Premium, Michelin, Bridgestone, Apollo, Dunlop) is highly preferred.
• Proven success in expanding a tyre brand in African or emerging markets.