JOB DESCRIPTION:

• The Brand and Communications Executive will develop communications strategies to enhance NICArb’s brand image, customer engagement, and business objectives in both digital and traditional media.
• The executive will also ensure consistency in messaging across all channels and manage the Institute's digital presence.
• This role involves creating compelling content, building brand awareness, and promoting events and services.

RESPONSIBILITIES:

• Develop and implement a social media strategy that aligns with NICArb’s brand identity and organizational goals.
• Manage daily operations across all social media platforms (Instagram, X, LinkedIn,
• Facebook, YouTube and others).
• Create engaging and informative content (text, image, video, graphics) tailored to each platform.
• Collaborate with the “Training, Membership & ADR Centre teams” to promote training programmes, webinars, events, publications, and membership recruitments.
• Schedule and publish posts using content calendars and scheduling tools.
• Monitor, track, and provide performance analytics.
• Respond to comments, messages, and inquiries promptly and professionally.
• Stay updated with social media trends, best practices, tools, and industry developments.
• Manage paid social media advertising campaigns.
• Ensure brand consistency offline and online.
• Support live coverage of events through social media (live tweeting, stories, real- time posting).
• Assist with email marketing and newsletter content development.
• Maintain and coordinate media relations with relevant stakeholders
• Undertake creative initiatives to continually and grow the NICArb brand

REQUIREMENTS:

• Degree in Law, Mass Communication, Marketing & Digital Media.
• Strong writing, editing, video editing, and storytelling skills.
• Ability to create visually appealing content using relevant tools.
• Experience with social media management tools (e.g., Buffer, Hootsuite, Meta Business Suite).
• A passion for communications, branding, digital trends, and the ADR/legal space is advantageous.