Detailed Tasks & Responsibilities:

• Marketing Strategy, Planning & Intelligence Gathering
• Oversee the marketing department
• Evaluate and develop business marketing strategies and marketing plan
• Drive the marketing strategies and strive for growth in line with the company’s vision
• Research, survey and evaluate competitors’ data and market intelligence
• Develop and deploy initiatives to grow revenue
• Ensure proper business and market positioning while building engagement with targeted audience
• Understand and develop budgets, including expenditures, research and development appropriations, return-on-investment, and profit-loss projections

Brand Management, Event Management & Digital Marketing

• Build and strengthen the company’s brand within the diagnostic and healthcare industry
• Build and manage brand awareness, market positioning and digital marketing
• Ensure a strong and consistent brand message across all channels and marketing efforts (events, campaigns, web, social media, and promotional material)
• Organize company conferences, trade shows, activation programs and other major events as the need may arise
• Oversee all digital marketing activities, social media marketing strategies and content marketing

Product Development & Pricing

• Research and create demand for new products, services and solutions while ensuring profitability of all business offerings
• Regularly benchmark company offerings with industry standard
• Work with the sales team to develop pricing strategies to maximize profits and market share while balancing customer satisfaction
• Customer Satisfaction & Engagement
• Identify potential customers and target markets
• Analyze consumer behavior
• Implement customer activation programs and new product implementation
• Monitor and track Customer satisfaction index and ensure Voice of the Customer (VoC) is given utmost priority
• Track and monitor all customer engagement action plans

Projects

• Responsible for proper planning and execution of Marketing projects
• Evaluate and identify high potential locations for future business expansion.
• Prepare financial projections and return on investment (payback) for all planned expansion projects.
• Monitor, track and ensure the success of expansion projects

CSR

• Manage the company’s CSR activities
• People Management
• Responsible for hiring the best talent for the team.
• Builds a culture of performance with clear goals, feedback, and appraisal rhythm. Identifies top players and replaces weak links regularly. Conducts timely and constructive performance evaluations.
• Continuously upgrades and enhances skills and competencies of the team.
• Builds a pipeline of Leaders.
• Prioritize and assign team members to projects/activities

Others
Perform other duties as may be required by Management from time to time

Key Performance Indicators (KPIs)

• Revenue Growth Contribution
• Customer Lifetime Value (CLV)
• Marketing ROI
• Market Share Growth
• Conversion Rate Optimization (CRO)
• Cost Per Lead
• Proposal Success Rate

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Key Responsibilities
 
Performance Management

• Work closely with the Head of HR and other Executives to develop and implement the performance management framework and scorecard for AML
• Implement and ensure close tracking of our Objectives & Key Results (OKR)
• Coordinate all performance planning, review, and evaluation activities
• Design relevant performance metrics, leverage technology and provide data-driven analytics on performance across locations and departments to support management decisions
• Ensure all employees have SMART goals and KPIs, agreed with and periodically reviewed by their line managers
• Manage new employee probation assessments and performance improvement process

Learning & Development

• Design and implement a learning and development framework for AML, ensuring continuous upskilling of the workforce for the delivery of organization objectives
• Work closely with the Head, Human Resources to instill in AML a culture of learning (evident in knowledge share, continuous feedback, and individual development, amongst others)
• Develop a competency framework to guide learning and development, recruitment, performance management and other workforce initiatives
• Develop relevant learning programs/a learning academy for all AML workforce categories including career starters, new managers, function heads, and core operations teams, ensuring the delivery of a high-performing workforce and best-in-class client experience across all AML operations
• Conduct structured training and development needs assessments, develop annual learning and development plans, ensure evaluation of all completed trainings and measure return on investments to organization
• Manage new employee orientation program
• Prepare periodic reports on all learning and development activities for management insight, and regulatory compliance (e.g. Industrial Training Fund)
• Develop/ensure availability of relevant training materials for all AML L&D programs
• Manage relationship with various parties – training vendors, in-house faculty, management and employees, to ensure effective delivery of all learning and development programs and initiatives

Other Organization Development Initiatives

• Support management in the design and development of relevant talent management programs, succession planning and career management frameworks, aligned with business objectives
• Work closely with management and other HR team members to develop tools and programs to drive leadership development, talent pipelining, culture and change management
• Perform other duties as may be required from time to time

Qualifications and Education RequirementsFirst degree in Social Sciences or a relevant field

• Master’s Degree, HR Certification or membership of relevant associations (e.g. SHRM, CIPD, CIPM, ATD) are added advantage
• 7 – 9 years relevant work experience covering organization development, performance management, business consulting and learning and development
• Preferred SkillsConversant with performance management models, systems and tools
• Experience in conceptualizing new approaches and innovation in the area of performance management, learning & development and talent management
• Adept with a variety of multimedia training platforms and methods
• Experience in curriculum design, training vendor assessment, facilitation, training analysis and reporting
• Excellent verbal and written communication skills and strong presentation skills
• Strong analytical and problem-solving skills.
• Proficient with Microsoft Office Suite or related software